[This review was collected as part of a promotion.] This toothpaste is great. Leaves your breath feeling clean immediately. I am a coffee drinker, so to have a toothpaste that can help with stain prevention is perfect. I will continue to use this toothpaste.

I have thoroughly enjoyed using Colgate Optic White Advanced toothpaste for the last couple of months. Its effectiveness is undeniable. My entire family loves it as well, we all use it 2x daily. You have to use it diligently for a brighter, whiter smile. It’s helped mine significantly. The minty freshness leaves my mouth feeling clean and refreshed after each time I brush. It does not cause sensitivity, which I love and is a big reason as to why I like it so much. The only drawback and why I didn’t give it 5 stars is its slightly higher price compared to other whitening toothpaste. It has been a worthy investment for my family and I, or anyone who’s seeking a brighter, whiter smile😆

[This review was collected as part of a promotion.] I have started my journey with this vegan whitening toothpaste. I am trying Colgate Optic White Advanced Stain Prevention Toothpaste. It contains 2% hydrogen peroxide. Has a strong minty flavor to make your mouth feel fresh. When used twice daily for 6 weeks I should see my teeth whitening from the inside out. I got a free sample.

[This review was collected as part of a promotion.] This product does a nice job of getting rid of some of those coffee and tea stains. After using, my teeth were noticeably whiter. I still feel like, as a daily coffee/tea drinker, that nothing prevents my teeth from getting darker after that morning joe, but this at least made me feel like I wasn't constantly just adding more and more discolor to my teeth. Also, this style of tooth paste tube is always so messy! I wish they would figure out a different style.

[This review was collected as part of a promotion.] I liked this product because it had a nice strong minty scent and my mouth felt clean afterwards. I liked that it was Optic White and would help with whitening my teeth so there was a double advantage when using!

[This review was collected as part of a promotion.] The taste was excellent for a whiting toothpaste, I enjoyed the clean flavor but did not like the peroxide taste unfortunately. Overall, I hope this provides people with more white teeth in the future.

[This review was collected as part of a promotion.] I brushed with the Colgate Advanced Optic white everyday. I noticed my teeth are whiter, they are normally sensitive and this tooth paste with no problems. It doesn't burn when I brush which is nice.

[This review was collected as part of a promotion.] I really like the flavor and how foamy the toothpaste gets when brushing. It gives an overall feeling of fresh and clean which is ideal in a toothpaste. I have not used it long enough to see the whitening effects but I would recommend this based on the experience I have had so far.

[This review was collected as part of a promotion.] I've tried most toothpaste brands on the market. This Optic White formula is the best. I drink both tea and coffee and my teeth needed brightening. This really works. I'm buying more! Highly recommend.

[This review was collected as part of a promotion.] I really loved this toothpaste. It reminded me of a different brand I use but I am considering switching after recieving this full size sample to test. My smile looks whiter and my teeth just feel cleaner overall. I highly recommend this toothpaste.