[This review was collected as part of a promotion.] I'm always looking for something for stain prevention because of all the coffee I drink and this toothpaste works! It helps whiten and prevents stains from staying on my teeth. I like the taste and gives my teeth a clean mouth feel. I can tell the difference between using this toothpaste and a regular one. Would definitely purchase and recommend.

Colgate offers good value for money, being affordable, widely available, and long-lasting, though premium variants can be pricier. Its packaging is practical, with easy-to-use squeeze tubes and flip-top caps, though some plastic packaging may not be the most eco-friendly. The ingredients typically include fluoride for cavity protection, abrasives for cleaning, and SLS for foaming, though some formulas still contain artificial ingredients that natural brands avoid. In terms of effectiveness, Colgate is proven to fight cavities, whiten teeth, and improve gum health, depending on the variant. The flavors are mostly minty, providing a fresh and long-lasting taste, though some options offer milder or herbal flavors. Overall, it’s a reliable toothpaste brand, but those seeking natural or eco-friendly alternatives may prefer other options.

[This review was collected as part of a promotion.] The toothpaste leaves a sensation of freshness but not strong as a mouth rinse. I have not notice yet whitening but it does help to prevent more staining. I like the fact that contains a little peroxide that helps with bacteria and whitening.

[This review was collected as part of a promotion.] This product definitely does its job of whitening teeth and preventing stains. Your teeth feel very clean after using this product. I wish it did have a better taste. Overall, I would recommend this whitening toothpaste.

[This review was collected as part of a promotion.] I have been using this product for almost 2 weeks. I was skeptical because every other whitening product I have used have caused extreme sensitivity in my teeth. As a result, I cannot use whitening products continuously. This product, however, has not caused this problem. Even though I can taste that the product is a bit stronger than other products, it has not caused me any teeth pain. I did have a cut in my gums from a tortilla chip and it stung when the toothpaste got on it but it did not sting for long. I truly enjoyed this product!

[This review was collected as part of a promotion.] I really liked this new Colgate Optic White Advanced toothpaste! I look forward to taking off the stain on my teeth each day from food and drinks! I highly recommend this toothpaste! Keep your teeth their whitest!

[This review was collected as part of a promotion.] This toothpaste is awesome. It leaves my mouth feeling and smelling fresh. I drink a lot of black coffee and tea and wad super happy to discover this toothpaste helps to remove the stains from both.

[This review was collected as part of a promotion.] I like to take pictures from before using the product so I have something to compare to later on. After just one week of use, using it twice a day everyday, I noticed that my teeth were noticeably a shade whiter

[This review was collected as part of a promotion.] I always look for an effective and pocket book friendly whitening toothpaste. Honestly, this product is part of a line I am very familiar with! It's normally my go to due to cost, whitening power, taste, and oral health. However, I do experience a warming sensation at times and have to switch.

[This review was collected as part of a promotion.] I like that this toothpaste did help whiten my teeth a few shades. It also felt like I was getting a decent brush as well. I do with it was a tad more foamy while brushing but it is not a deal breaker.