[This review was collected as part of a promotion.] I've tried most toothpaste brands on the market. This Optic White formula is the best. I drink both tea and coffee and my teeth needed brightening. This really works. I'm buying more! Highly recommend.

[This review was collected as part of a promotion.] I really enjoyed this toothpaste. My mouth felt very fresh with the flavor and they feel extra clean. It's hard to say after a week if my teeth are much whiter, but overall I like the taste and clean sensation it gave me.

[This review was collected as part of a promotion.] I liked this product. Very minty, and I love a toothpaste with whitening. I like the consistency, however, I like a little more paste than this was. To me it was somewhere in between a paste and gel. I love the Colgate brand, and have used it for years and years. I will definitely continue to buy, but I think I like what I use better. Great product though...and whitening is always a bonus!

[This review was collected as part of a promotion.] I really like Colgate Advanced Optic White toothpaste. I drink a lot of coffee and my partner smokes- we both noticed our teeth looked a little Brighter after using this toothpaste. It has 2% hydrogen peroxide that is safe for your tooth enamel. It tastes great and kept my mouth feeling fresh which is a plus! Would recommend.

[This review was collected as part of a promotion.] I always look for an effective and pocket book friendly whitening toothpaste. Honestly, this product is part of a line I am very familiar with! It's normally my go to due to cost, whitening power, taste, and oral health. However, I do experience a warming sensation at times and have to switch.

[This review was collected as part of a promotion.] My mom told me my teeth were yellow at a family gathering in front of family. I didnt think my teeth were that bad but after that day, I felt a little embarrassed. I use colgate all the time. I looked for baking soda Colgate to whitney teeth. I've been using it for sometime, but I want faster results. I just received a sample of Colgate optic white. Ive been using it for 4 or 5 days. Its leaves my mouth feeling more refreshing than the baking soda type. I feel a little more confident now that I'm using it. I'm going to keep using it until 6 weeks and brush at least three times a day and thoroughly to see if the topic white can truly make my teeth whiter. Here are some photos of the tootpaste. I'll take some pictures to show you a before and after in 6 weeks.

[This review was collected as part of a promotion.] I am a coffee and wine drinker and always worry about staining my teeth but with this colgate toothpaste I am put at ease. Its a nice refreshing bubbly flavor as I brush. Leaves my teeth feeling clean and white. Nice bottle size.

[This review was collected as part of a promotion.] This toothpaste made my teeth feel extremely clean. It got rid of debris, food and energized my mouth. I did not like the flavor itself though and felt it was too strong. I would prefer a milder flavor. I did not notice any whitening effects either even after using it both daytime and nighttime. All that being said, I really appreciate how super clean my mouth felt after using this toothpaste.

[This review was collected as part of a promotion.] I was using Crest Whitening toothpaste and I noticed a big difference once I started using Colgate Advanced whitening. It took about a week to notice results and it was actually my husband who noticed and told me. I highly recommend it because I saw results!

[This review was collected as part of a promotion.] I was surprised on the results after only being able to test this toothpaste for 3 days. My teeth are normally yellow, no matter how often I brush them, because of a rare genetic dental disease. But, I did notice a difference after the first use. They seemed whiter and felt cleaner. It recommends that you use the toothpaste for 6 weeks for full results and I plan to do so. The only thing I did not like about the toothpaste was the overwhelming strong flavor. It's is a strong peppermint flavor that stays with your mouth. It may benefit people on diets. I wasn't able to eat or drink anything for about 3 hours after brush!