[This review was collected as part of a promotion.] The toothpaste felt great in my teeth. Whitened my teeth a few shades so that was a plus. Compared to the other whitening toothpaste that I have tried it surpasses it with ease. Definitely recommend to all.

[This review was collected as part of a promotion.] I like that this toothpaste did help whiten my teeth a few shades. It also felt like I was getting a decent brush as well. I do with it was a tad more foamy while brushing but it is not a deal breaker.

[This review was collected as part of a promotion.] Overall it is a good product. I like the size of the tube because it is compact and easy to store. I like that the cap is attached to the tube instead of a twist-off. I had a pleasant brushing experience and it felt like my teeth were getting clean. The overall flavor of the toothpaste is good, but the aftertaste it left in my mouth was very strong which I didn't care for.

[This review was collected as part of a promotion.] After receiving the Colgate toothpaste, we brushed 2-3 times daily with the toothpaste. We tried the Colgate for one week. After a week we noticed that the toothpaste did in fact make our teeth whiter. Definitely will recommend this toothpaste and continue to purchase this product.

[This review was collected as part of a promotion.] I really like this toothpaste because it not only whitens teeth but it also prevents teeth from staining in the first place. I drink coffee everyday and this is a excellent toothpaste to keep those pesky stains away.

[This review was collected as part of a promotion.] I have started my journey with this vegan whitening toothpaste. I am trying Colgate Optic White Advanced Stain Prevention Toothpaste. It contains 2% hydrogen peroxide. Has a strong minty flavor to make your mouth feel fresh. When used twice daily for 6 weeks I should see my teeth whitening from the inside out. I got a free sample.

[This review was collected as part of a promotion.] I was a little skeptical at first. But after a few days, I could physically notice a difference in the whitening of my teeth. I'm a BIG coffee and tea drinker and with this toothpaste,I no longer have to worry about the stains! Definitely recommend!!!

[This review was collected as part of a promotion.] I really like Colgate Advanced Optic White toothpaste. I drink a lot of coffee and my partner smokes- we both noticed our teeth looked a little Brighter after using this toothpaste. It has 2% hydrogen peroxide that is safe for your tooth enamel. It tastes great and kept my mouth feeling fresh which is a plus! Would recommend.

[This review was collected as part of a promotion.] Don't waste your money. Colgate offers about 5 levels of Optic White Toothpaste. Each HIGHER PRICED level supposedly has more stain remover. The bottom level called "Stain Fighter" does the same job at half the cost. Yes they all remove stain, but the bottom level is no better or worse than THE HIGHER levels. They are just after your billfold on the higher priced Optic White varieties.

Throughout my life I have only used Colgate products I am sad to say that is no longer the case. I have been using optic white since it first came out and I love it but not only was the price increased by $2 for the box of 2, the size was decreased from 4 oz to 3.2 oz and the packaging looks significantly cheaper. This is not the first time the size was decreased but I liked it so much I chose to keep using it. This is the final straw and it is sad but after being a Colgate user for over 49 yrs. I will now be switching to Crest. Shame on you Colgate.