[This review was collected as part of a promotion.] I really like Colgate Advanced Optic White toothpaste. I drink a lot of coffee and my partner smokes- we both noticed our teeth looked a little Brighter after using this toothpaste. It has 2% hydrogen peroxide that is safe for your tooth enamel. It tastes great and kept my mouth feeling fresh which is a plus! Would recommend.

[This review was collected as part of a promotion.] Colgate Optic White helped make my teeth look whiter but was still gentle on my teeth. Normally my teeth will become more sensitive the longer I used a whitening toothpaste. I did not have that issue with Colgate Optic. It also had a great flavor!

[This review was collected as part of a promotion.] I have been using the Colgate Optic White Advanced toothpaste for sometime now and I feel like I have seen some improvements in the appearance/color of my teeth. I would recommend for individuals that want to work on brighting their teeth slowly.

I smoke and drink coffee. I've been using this toothpaste for years and that's all I need to do to keep my teeth white. I've tried many different whitening toothpastes over the years, and once I tried optic white I never used anything else again. I don't even need to bleach my teeth this toothpaste does so well. My teeth are pretty white just from using this alone. An added bonus is, it doesn't cause sensitivity or appear to wear away enamel. My dentist visits always go well, and they are always surprised to find I smoke and drink coffee and still have nice white teeth. 1000% recommended.

[This review was collected as part of a promotion.] This toothpaste gets my teeth really clean and my mouth refreshed. I have already noticed my teeth looking whiter and more sparkling in the two weeks I've been using this. At first the taste kind of got to me but it has grown on me. Do wish this was not so thin when you start getting around your mouth to brush, as it can be messy. Otherwise, it does seem to be doing a great job.

[This review was collected as part of a promotion.] I love Colgate! Optic white from Colgate is what I have always been using since the pandemic. It is helpful to keep my teeth healthy and clean. It tastes very good, leaving my breath fresh for a good while. All good. Love it!

[This review was collected as part of a promotion.] I would definitely purchase this again. It leaves your teeth feeling very clean and it whitens a little more every day. I only use Colgate products in my house and I love the Optic White line of toothpaste. This one worked great and I was in no way disappointed in the results I would recommend it to everyone and you will love it.

I’m a teeth person. It’s the first thing I notice when looking at someone. This toothpaste has a great taste and make your mouth feel clean and refreshed. I love the whole line of products from this brand the only reason I’m leaving off a star is because while it does help whiten and keep teeth white. I didn’t notice the shade difference mentioned on the box but I will say I do have white teeth so it could be for some who need a little extra pick me up and get their teeth whiter. With everything that can stain our teeth you can’t go wrong with it. I do believe it will keep teeth white or if your in need of a few shades difference I would recommend picking this up and giving it a try. You can’t go wrong either way!!

[This review was collected as part of a promotion.] I've tried most toothpaste brands on the market. This Optic White formula is the best. I drink both tea and coffee and my teeth needed brightening. This really works. I'm buying more! Highly recommend.

[This review was collected as part of a promotion.] I had the chance to try Colgate Optic White Advance free in exchange for my honest review. This is my first time trying this toothpaste and I really loved it. The taste was great and not strong at all. My teeth feel so clean and mouth feels fresh. I can see my teeth slowly getting whiter and I will continue using it for months to see how white my teeth get. It is supposed to whiten up to 4 shades,so I am excited. I would highly recommend this to at least try it like myself.