[This review was collected as part of a promotion.] This is a great toothpaste that is mild, yet effective. A lot of whitening toothpastes are very abrasive, but this one feels more gentle. We noticed a difference in the whiteness of our teeth within a couple uses. The taste is minty enough to leave your mouth feeling clean and fresh, but not so strong that it makes your mouth burn and eyes water. Also, I appreciate the flip top cap, which makes things much easier than a screw on cap. I would definitely recommend Colgate Optic White Advanced Stain Prevention!

[This review was collected as part of a promotion.] I use this every morning and evening and I absolutely love that it makes my teeth look pearly white! As an avid coffee drinker I love any trout paste that can make my teeth whiter and this is one that is great!

[This review was collected as part of a promotion.] This toothpaste gets my teeth really clean and my mouth refreshed. I have already noticed my teeth looking whiter and more sparkling in the two weeks I've been using this. At first the taste kind of got to me but it has grown on me. Do wish this was not so thin when you start getting around your mouth to brush, as it can be messy. Otherwise, it does seem to be doing a great job.

[This review was collected as part of a promotion.] Colgate has been my go to brand, and colgate optic white advanced stain prevention has just reinforced that. I drink a lot of coffee and tea so my teeth become pretty stained. There was a visible difference in the shade after using this tooth paste.

[This review was collected as part of a promotion.] This product definitely does its job of whitening teeth and preventing stains. Your teeth feel very clean after using this product. I wish it did have a better taste. Overall, I would recommend this whitening toothpaste.

[This review was collected as part of a promotion.] I enjoyed using this product. It left my teeth feeling very clean. It also had a great flavor which many whitening toothpastes do not. I have not used this product long enough to know how well it whitens. I just bought two more tubes of it, so I can see how well it whitens after using it for awhile.

[This review was collected as part of a promotion.] So, I must start by saying how I didn't expect this toothpaste to be this great! Normally, most are kind of the same or work good enough that I don't notice a difference, however the last Colgate product I reviewed changed my opinion of toothpaste and I never thought anything would be better but this is just as good!! It's better in the whitening department, cleans perfectly, gives great breath, and I feel secure knowing that my teeth & my family's teeth will be protected. So for testing the Optic White we used the toothpaste by itself for awhile then we started using the Optic White in the morning and our other Colgate toothpaste Renewal which became our favorite from testing it here, we use that in the pm hours & both work great together. I'm so happy to that we got picked to try this Optic White because it is amazing!!!

[This review was collected as part of a promotion.] Although it does not change the whiteness of your teeth a great deal, it still makes a slight difference and overall is a good toothpaste-- leaves teeth feeling clean with a pleasant mint taste that is not too strong.

I have struggled with yellow, daily coffee stained teeth my entire life and I have tried countless "whitening" toothpastes over the years and I am beyond glad to say after purchasing optic white advanced literally just yesterday after only 2 uses so far, I am almost a whole shade whiter!!! I can't wait until I see the final results in 4 to 6 weeks!!! The flavor is incredible and it foams perfectly as I'm brushing. My teeth feel like I had a dental cleaning done.... without the sensitivity I've experienced with the others. I finally found my forever toothpaste to whiten my teeth and maintain the whitening even with daily coffee drinking! It is a smidge pricey but that's because I'm broke all the time thanks to car payments lol yet I am going to continue buying this incredible toothpaste from now on! I can finally have a brighter smile for my dream wedding when I marry my amazing boyfriend. Thank you, colgate optic white!!!

[This review was collected as part of a promotion.] I was very pleasantly surprised with this toothpaste! I am an individual that doesn't normally care what toothpaste she uses. Though (since I love my coffee) I typically purchase something that says it has whitening properties. I didn't realize what a good whitening toothpaste was until getting half way through this tube. It really makes a difference!