[This review was collected as part of a promotion.] I used this product for 1 week, brushing two times a day. I found that after brushing my breath was fresh and my teeth felt smoother than when using my previous toothpaste. I was hoping to see an immediate whitening result, but within the 1 week of use I have not seen a noticeable difference in the whitening of my teeth. I am hoping with prolonged use, two weeks or more, I will see a difference in the witness of my teeth. In all, I like this toothpaste!! It takes care of all my dental need such as cavity prevention, providing fluoride, Providing formula for whitening teeth and removing stains, and lastly it is safe or the enamel of my teeth. I especially like how my teeth feel smooth and grime free upon brushing....better than other toothpastes I have used in the past!

[This review was collected as part of a promotion.] I really like that it foams up really makes you feel like you're getting your teeth really cleaned and the flavor is not overpowering you're not gonna carry the flavor all day your mouth which is really annoying and I really like the design on the bottle standalone

[This review was collected as part of a promotion.] I like the way it make my mouth feel clean and I appreciate that it helps make my teeth look whiter with just 2 uses! I don't like how sweet the toothpaste is and would prefer to avoid and access sugar flavor.

[This review was collected as part of a promotion.] I used it twice a day. I would prefer 4 - 6% peroxide for better whitening. Professional teeth whitening is very expensive. Consumers are looking for a toothpaste that can replace professional whitening, even if it costs more, but we want a guarantee that it will work. Thank you for affording me this opportunity to test your product.

[This review was collected as part of a promotion.] First and foremost I have to say I absolutely love the super minty flavor you get with this Colgate Optic White Advanced whitening toothpaste! My mouth stays fresh a very long time after brushing with this awesome toothpaste! I started to notice a difference in the color of my teeth after a few days of using Colgate Optic. This is a fantastic toothpaste that actually tastes great and whitens!!!

[This review was collected as part of a promotion.] I got the opportunity to try the Colgate optic white advanced toothpaste and it's really good let my mouth so fresh and it feels so soft to my teeth and with a tiny amount make a lot of bubble. I havent seen a notable result in the part that bright the teeth. I will keep buying it.

[This review was collected as part of a promotion.] The Colgate Optic White Advanced toothpaste did a good job cleaning my teeth and freshening my breath. I used the toothpaste twice daily and it left my teeth looking noticeably whiter. I felt that the flavor of the toothpaste was too strong for me.

[This review was collected as part of a promotion.] Colgate Optic White toothpaste leaves your mouth feeling like you just left the dental office. My teeth are whiter, cleaner, and my breath smells incredible! It is also an excellent price point for sure.

[This review was collected as part of a promotion.] I will say that first of all, I care most about what the toothpaste tastes like and does this flavor "end" well after brushing, like will it later be a horrible taste a few hours after brushing. This one wasn't bad, but not totally WOW! A WOW for me would be fresh and clean plus not be bitter after brushing. I usually prefer peppermint flavor palates probably for this reason. This one wasn't bad though, but not horrible.

[This review was collected as part of a promotion.] This toothpaste worked well; I saw whitening results on my teeth after about the third time I used it and it didn't seem to make my teeth as sensitive as other whitening toothpastes that I've tried. I would recommend this whitening toothpaste to anyone looking to improve the whiteness of their teeth.