My daughter bought this product and I was so impressed on how white her smile became. I bought this product for my husband and I. I’ve tried other products but the active ingredients in this product does the trick. Our smiles are brighter and has removed the coffee stains on our teeth. I feel this is a great value for your money and worth the investment.

[This review was collected as part of a promotion.] Colgate has been my go to brand, and colgate optic white advanced stain prevention has just reinforced that. I drink a lot of coffee and tea so my teeth become pretty stained. There was a visible difference in the shade after using this tooth paste.

[This review was collected as part of a promotion.] I liked this product because it had a nice strong minty scent and my mouth felt clean afterwards. I liked that it was Optic White and would help with whitening my teeth so there was a double advantage when using!

[This review was collected as part of a promotion.] I have been using Colgate Optic White Stain Prevention for a week now and all I can say is wow! I guess my other toothpaste wasn't doing the job. My teeth now are getting whiter and you can tell after brushing when you rub your tongue against your teeth they are squeeky clean and I love it! I will be looking out for this product in stores in the future, Its good stuff.

[This review was collected as part of a promotion.] I love how white my teeth look after using my Colgate Optic White Advanced Toothpaste! I like that it protects and whiten my teeth while leaving my breath fresh and clean. I will continue to use and highly recommend to everyone to try.

This is the only toothpaste I use. It leaves my teeth feeling clean and helps to whiten them. I drink coffee daily so I need help keeping my teeth bright and white and this does it. It also is one of the few that doesn't make weird strings like things happen.

[This review was collected as part of a promotion.] I really like that it foams up really makes you feel like you're getting your teeth really cleaned and the flavor is not overpowering you're not gonna carry the flavor all day your mouth which is really annoying and I really like the design on the bottle standalone

[This review was collected as part of a promotion.] I have been using this product for almost 2 weeks. I was skeptical because every other whitening product I have used have caused extreme sensitivity in my teeth. As a result, I cannot use whitening products continuously. This product, however, has not caused this problem. Even though I can taste that the product is a bit stronger than other products, it has not caused me any teeth pain. I did have a cut in my gums from a tortilla chip and it stung when the toothpaste got on it but it did not sting for long. I truly enjoyed this product!

[This review was collected as part of a promotion.] This toothpaste foams up well and leaves my mouth feeling clean and fresh. I've only used it for a week so I don't know how much it brightens your teeth yet. Some whitening toothpastes can irritate my gums but I have no problem with this toothpaste.

[This review was collected as part of a promotion.] The Colgate smells like mint, and helps with the stain. When used, the Colgate Optic White Advanced that I received for free, gives off heat (burning sensation) in the month. This heat was also felt on the tongue, and it prevented me from getting that mint flavor (that I smell) as a taste. On the other hand, the burning simmers after brushing for a while. In addition, it felt like a deep clean is done every time I'm finish brushing my teeth. I like that the Colgate helps with the stain but wish it had a more favorable taste with less heat.