My favourite shampoo honestly. I have natural 4C hair. This is one of the few shampoos that won't hurt my hair! It really smells nice and the smaller bottle actually lasts a long time if you don't wash your hair as often (co-wash gang). It shows results after a few uses!

[This review was collected as part of a promotion.] I have used this from time to time throughout the years and let me tell you this new formula is chefs kiss. Smells great makes my hair feel great. Such a good deal as well and the packaging the color is my favorite!

[This review was collected as part of a promotion.] I absolutely love this shampoo! Smells amazing and my hair is very smooth and sleek for the entire week! No frizz!! I’m excited to see the positive biotin and collagen effects it’ll have on my hair!

I’ve been using it for 4 months now and it is incredible, I was loosing a lot of hair due to bleach and hair coloring and now I use the shampoo and conditioner and there is a big difference in my hair, it has grown so much yiu can tell in my roots how much my hair is growing back. Plus it smells soooo good and leaves my hair feeling so nice.

[This review was collected as part of a promotion.] I think my favorite thing about this shampoo is the smell! It smells so fresh and clean. And it really does give my fine hair a little bit of a volume boost. I can't expect a miracle because well, no shampoo can perform a miracle. But for what it's worth, I really like it so far!

At first, I really liked this shampoo and conditioner. It smells great and left my hair super soft. After a while, I started to notice that instead of my hair growing stronger and thicker, it was actually starting to shed faster and fall out more. I was a bit upset because I loved the way my hair felt after using it! I'm not sure if anyone has had a similar experience but - other than that I really liked it and I wish I could have kept using it!

Love this product! I go back and forth between this and the Moroccan oil ones. I use both the shampoo and conditioner from this line and it keeps my hair tamed and frizz free! I go through these a lot faster than most people as my hair is hip length. I wish these came in bigger sizes so I would t have to purchase it so quickly!

[This review was collected as part of a promotion.] To begin with, the packaging is beautiful! The shampoo has a nice fresh scent that’s not overpowering. It leaves your hair feeling really clean. My hair has felt really clean and less frizzy since I started using it. One thing I did notice is that it doesn’t lather too much but will still leave your hair & scalp really clean.

This product is absolutely the best. You will not be dissapointed! Is at a afotable price also in alot of local stores and if you go online its very easy to find. It will leave your hair silky and looking fresh. The packaging was well put together. Not to mention it had all the ingredients just in case you may have a allergy. This product is definitely my favorite. You got to try it

I've been using this about 5 months & I'm so glad. If your hair is lifeless, dull, dry & you are seeing signs of thinning - I can tell you this really helps. I was at the salon yesterday & my stylist actually thinks my hair texture is better - not as "crispy" & much shinier. I see coverage in areas that were previously thinning & am really thankful for that. Make the change to this shampoo. You'll be glad you did.