[This review was collected as part of a promotion.] Packaging is purple , nice an simple to dispense. Was effective and scent is minimal. You get a good amount of product for the price. Texture is similar to shampoo brands and I like that it is biotin and collagen as the ingredients.

I bought this in a large size once I finished my smaller one because I loved it a lot. This made my fairly fine wavy hair feel thick and gave me some tighter curls which I loved to see. It is a very clean and agreeable scent and is great towards sensitive skin.

Love this product when I don’t wanna spend a ton on hair products this is my go to for drug store brands. I have fine hair but a lot of it and my hair is super straight. I like this because it’s a nice deep clean without drying my hair out or leaving my hair greasy

This has been my holy grail shampoo for about 3.5 years. I was searching for a shampoo that does not contain sulfate as its not good for hair. I have really oily scalp and this helped a lot. It striped the right amount of oil and kept my hair soft. It also smells amazing.

No thank you! I do NOT recommend. I shed a lot of hair when I shower naturally, this shampoo more than doubled the amount of shedding I had. It also did pretty much nothing for the state of my hair. The price seems nice, but the outcome is not worth it.

I bought this product last night and used it for the first time. My hair has always been badly damaged from dying it and using a straightener. My hair feels like it has never been touched by any chemicals, heat, etc. I strongly recommend this product to anyone whose hair is basically fried and brittle!

I absolutely love this brand of shampoo and conditioner and I love the fact that they have is so many amazing products to choose from! I recently started using these products and I really really enjoyed them I think that they're really good if you're looking for more volume and shine to your hair. If you have split ends or dead ends then this is also a really good shampoo and conditioner cuz cuz it helps to revitalize your hair and make it smoother and just more shinier and vibrant! Highly recommend for anyone looking for a really good shampoo and conditioner. Also another thing that I really love about this particular brand, is the price point! They offer you so many amazing products and each product is so affordable and budget-friendly... Five stars for me

I liked this product as it was inexpensive and had a fairly good ingredient list. I liked the smell and it gave my hair volume, but it didnt necessarily make my hair feel good after using it. I wasnt disappointed in the product, but I also wasnt super exited to use it again.

[This review was collected as part of a promotion.] I absolutely love this shampoo! It lathers in my hair so easily and truly makes my hair feel so clean after using it. Plus it smells INCREDIBLE & comes in a beautiful purple bottle - I’m obsessed! I also love that I can find it at my local grocery store - it is so accessible. I love it!

I love this brand so much! This conditioner is amazing. I just recently started taking biotin and collagen vitamins but I love having a conditioner that also has it infused into it. I’m trying to grow my hair and repair it so this helps condition my hair and helps with my dryness and split ends!