While I applaud the effort to make the packaging more eco-friendly, they need to do a better job with the instructions on how to detach the new paper lid. They have an arrow indicating where to lift but it's confusing because you think it's where the lid should be separated from the body of the canister - it's not. So, if you interpret their arrow that way, you end up cutting the very top lap which is not their intention. IMO, the upward-pointing arrow should go below the dotted line with instructions to the effect of “detach here” to minimize confusion. The 2nd issue w/this paper flap top vs their previous plastic screw on cap is that you can't lift the canister by grabbing it from the top. If you did, the paper lid pulls up and away from the canister and if the canister is full - i.e. when you first buy it - the contents will spill all over your countertop and floor like it did with me just now. Very frustrating. Pls work on this. I would attached pictures showing my recommendations but their system is currently not letting me (I'll keep trying) but hopefully you can visualize what I mean.

I convinced my 81 yr old mother to start addicting this to her daily routine. She likes the product but the new packaging is terrible and I was watching her try to use a knife to open it. We will have to change brands for her to make it accessible. It took me and my 24yr old daughter and a video to figure out how to open the package. Really not worth it

I love this product. I've been using it for about 18 months now, and I notice brighter skin and stronger hair and nails. I also LOVE the new sustainable packaging. I feel so much better about my monthly order not having to throw away a thick plastic container every month. For all the negative reviews -- it's not that hard to open, people. Just follow the very simple instructions on the container.

I've been using your product for years and I love it however I don't love the new packaging. It's almost impossible to open. Can you change the opening without causing all the frustration? Cardboard is fine but definitely needs a better way to open! Thanks for considering.

Have used this product for several years. It's sad to say but I have decided to no longer purchase it. All because of the new cardboard opening. I have struggled with it the last few times, but this time I had to cut it open. I am a senior and I can't pull it open.

Unlike many others, I have no trouble opening the new cannisters, and I think it's great that they are reducing plastic use! My only complaint with the product is getting it to fully dissolve in my morning coffee, even with a small blender. Can you tell me exactly how to recycle the new cannister? It says to discard the seal before recycling, but don't you take off the seal when you open it? Is there another part that needs to be removed? Also, do you need to rinse out residual powder? Please offer specific instructions for recycling! Thanks

As a long-time Vital Proteins customer, I received my latest shipment and was surprised to see their new "non-plastic" packaging, which looks like a canister of oatmeal. As much as I dislike this new packaging, which won't protect the product's shelf life, I was really SHOCKED when I opened the container. The container is less than half full of product. The collagen powder is not quite 3 inches, and the container is 6 1/2 inches. It is a blatant misrepresentation, and your customers deserve better, especially for the price point they pay for this product. I will not be purchasing Vital Proteins again—shame on whoever the decision-maker was at Vital Proteins who assumed the customers would not notice, or care. In the photos, you will see the darkened area of the brand-new container where the actual product is reflected at almost 3 inches.

I've been using this product for 10 years on a daily basis. I'm soon to be 74 in April and I have barely one wrinkle on my face. My sisters who are from 7 to 11 years younger than I have more wrinkles than I do and they comment on my skin all the time. I keep telling them it's from this product and also my skin care regiment. One thing I need to say though, is that the new packaging is really bad. It's so difficult to open, however, it doesn't bother me too much because I store it in an airtight glass container upon opening it. But seriously - ya gotta fix that packaging! Love your product - I'm a very satisfied customer.

Nope. I'll be changing to a different brand. Sad because I've used this for years. I was even willing to spend a bit more compared to other brands. Now they put it in a cheap cardboard container that has no cover to secure in place. If it falls over, the entire package will immediately spill out. Very poor decision on part of the company. You could have at least supplied a reusable plastic container with it, notifying customers of the upcoming change. This was just a disappointment.

I've used this off and on for a few years now and while I don't see a significant difference for my thinning hair and aging skin, I don't think there is a down side. I will agree with other reviewers that the new packaging, while more environmentally friendly, is difficult to open. I'd much prefer a biodegradable bag refill and keep reusing one of my old containers.