Our family has used Iams dog and cat foods for over 15yrs. Many yrs ago one of our vets recommended Iams saying it was high in protein as well as containing other better, healthier ingredients and had fewer fillers. He also commented that because of better ingredients, the dog and cat's fecal waste was in smaller amounts and the waste didn't smell as foul. We noticed these two bonuses immediately! Our pet's fur ALSO became VERY soft and shiny. The two cats I've had over the last 15 years have been SO soft to the touch like silk. I would positively recommend Iams dog and cat foods. I've only used the dry foods so I cannot vouch for the wet foods. You will not be disappointed in Iams pet foods.

[This review was collected as part of a promotion.] As soon as we got our box, my fur-babies wouldn't stop sniffing it until I opened the box and they had to have some right then! They have been very satisfied and I believe we may be changing brands! :)

My 2 black labs have never had anything but IAMS. Being they were both shelter dogs, I felt they needed the best nutrition they could get and the vet recommended IAMS. And because the price is right we feed it exclusively (and we go through a lot). Everyone comments on how shiny their coats are and how much energy they have. They are 6 & 7 years old now.

[This review was collected as part of a promotion.] I have always been a fan on the IAMs brand and I was not disappointed. My black lab seemed to really enjoy this new food. She dug right in the first time I fed it to her and she finished the whole bowl. After finishing the wwith the whole bag over time, her coat seems shinier and she has more energy. My dog also was able to maintain her weight on this dogfood. I definitely recomend it!

We recommend this formula to "training and behaviour" clients on a regular basis... it is very similar to therapeutic formulas that aid in behaviour maintenance and the added amino acid, L-Tryptophan is an added bonus as it's a required "ingredient" for the calming chemical "serotonin" in the brain, which helps in supporting a calming effect.

Our 120 lb Great Dane loves this food! We have tried all kinds of food, and this is the only kind that keeps him at a healthy weight and keeps his energy level high. We also feed the Iams Large Breed Smart Puppy food to our 20 week old Labrador Retriever. They both love their food... and come running when its time to eat.

[This review was collected as part of a promotion.] Sophie is my boxer lab mix, she enjoys Iams Proactive Health three times a day. When I open the bag of food she comes running from another room, and waits by her food bowl. After she eats her Iams Proactive Health food she licks her bowl clean multiple times after the food is gone, and runs around the house happy and satisfied. I am happy that Iams is providing my dog with essential nutrients for the best health possible. Thank you Iams for the food!

[This review was collected as part of a promotion.] Before I had received this dog food I was buying another brand and a weight managment kind. Since switch I have noticed not only does my dog love the food a whole lot more but he is over all more active and plays a lot more with my kids.

Our 4 year old male German Shepherd was very lean and we wanted him to bulk up, so we tried a variety of foods for him. High, Mid-range and low cost foods. When we got to the IAMS Active dog , blue striped, food he changed so dramatically. He bulked up to a good weight, his coat was incredibly more shiny and thicker too. He is a different dog. I had always figured that dog food is dog food but IAMS has shot that stupid thinking of mine down 100%. Thanks fo such a nice quality dog food for our three GSD's. Dave

[This review was collected as part of a promotion.] Sometimes I wish I knew what my dog was thinking so he could tell me if he liked the new Iams proactive health dog food. I'm pretty sure he does like it because he actually eats all of his food now. Although I think it doesn't look like it has much flavor, he is getting all the nutrients he needs