[This review was collected as part of a promotion.] This is the best tv I’ve ever owned. The clarity and just brightness and colors popping. The tv was on sale and was very much worth it. I will buy an lg oled for every room that doesn’t have window opposite. Playing video games on it makes gaming feel even funner.

[This review was collected as part of a promotion.] This TV was the largest I could fit in my room. It truly brought my theater experience up to the next level. The perfect blacks and the level of color saturation are incredible. Set up was easy and straightforward.

[This review was collected as part of a promotion.] I've upgraded from an LG C2 65 inch TV to a C5 77 inch TV and I'm very happy with the outcome. The TV looks great, is a LOT brighter than the C2 series, and performs well in my quite-bright living room. Additionally, LG WebOS lets you disable home screen ads - this is a KEY selling point for me! Overall I am very satisfied with the new TV.

[This review was collected as part of a promotion.] If you are looking for the ultimate centerpiece for your home theater, the LG OLED77C5PUA is effectively the "gold standard" TV of 2025. Succeeding the wildly popular C4, the C5 doesn’t reinvent the wheel—it polishes it to a blinding shine. I have spent two weeks with the 77-inch C5, throwing everything from 4K Blu-rays to high-frame-rate PC games at it. Here is why this TV is an absolute beast. 1. Picture Quality: Intelligence Meets Intensity The headline feature this year is the new α9 AI Processor Gen8. LG talks a lot about "AI" in their marketing, but this year you can actually see it working. Brightness: While the C5 doesn't have the Micro Lens Array (MLA) tech reserved for the pricier G5, it is noticeably brighter than last year's C4. The "Brightness Booster" tech pushes highlights—explosions, streetlights, stars—with an intensity that makes HDR content pop off the screen. SDR Performance: This is the sleeper hit feature. The C5 takes standard content (like older TV shows or 1080p streams) and revitalizes it. The upscaling is cleaner, sharper, and brighter without looking artificial. Color & Contrast: You get the infinite contrast OLED is famous for. Blacks are inky and perfect. Colors are rich but natural. 2. Gaming: The Best Just Got Better If you are a gamer, stop looking. You have found your TV. The 77-inch canvas is immersive enough to replace a multi-monitor setup. 144Hz Refresh Rate: PC gamers can push frame rates up to 144Hz for buttery smooth motion. VRR & ALLM: With full support for NVIDIA G-Sync and AMD FreeSync Premium, screen tearing is nonexistent. Game Optimizer: The dashboard puts critical settings (black stabilizer, genre presets) one click away. Input lag is virtually undetectable. 3. Design & Usability The "C" series aesthetic remains undefeated. The panel is razor-thin—thinner than your smartphone—and the 77-inch model sits on a sturdy, premium stand (though it begs to be wall-mounted). webOS 25: The new operating system is snappier than ever. The "AI Concierge" actually learns what you like rather than just pushing random ads. Navigating between Netflix, GeForce Now, and HDMI inputs feels instant. 4. The "Wow" Factor There is something visceral about a 77-inch OLED. It fills your peripheral vision. Watching Dune: Part Two or playing Cyberpunk 2077 on this screen isn't just "watching TV"—it’s an event. The sheer scale combined with the pixel-perfect contrast creates a 3D-like depth that LED TVs still can't quite replicate. Any Downsides? Sound: The built-in 2.2 channel audio is surprisingly decent with clear dialogue, but if you are spending this much on a visual masterpiece, do yourself a favor and buy a Dolby Atmos soundbar. The TV deserves it. Glass Reflection: Like all glossy OLEDs, you’ll want to control the lighting in your room. It handles reflections better than the C3 or C4, but direct sunlight is still the enemy. Final Thoughts The LG OLED77C5PUA is a triumph.[1] It sits in that perfect sweet spot: significantly better than entry-level OLEDs, but much more affordable than the flagship G5 Gallery Series. If you want a TV that will make your jaw drop every time you turn it on for the next 5 years, this is the one. Pros: Stunning HDR brightness and contrast Class-leading gaming features (144Hz, 0.1ms response)[1] New Alpha 9 Gen 8 processor makes everything look 4K[2] Gorgeous, ultra-thin design[3]

[This review was collected as part of a promotion.] I recently upgraded to the LG 77-inch OLED evo AI 4K Smart TV and it has exceeded expectations. The OLED panel produces perfect blacks, rich contrast, and vibrant yet natural colors, which makes movies and streaming feel like a theater experience. HDR content looks especially impressive, and the picture quality holds up well whether the room is bright or dark. Motion is smooth, response is sharp, and there is no noticeable blur, which makes this set great for action movies, sports, and games. The built-in smart platform is responsive and makes accessing apps and casting content very easy. We're very happy!

[This review was collected as part of a promotion.] Just turned on this TV and it is a major upgrade from the 65CX I had previously. The CX still looks amazing but this is noticeably brighter. I also like the picture in picture feature for viewing two HDMI's. I am a little disappointed they removed pass through DTS but the CX didn't have it either so I knew this before getting it. This TV was much lighter than the 65CX and felt more solid. The CX was scary when moving it around.

[This review was collected as part of a promotion.] Bought LG OLED77C5PUA recently during thanks giving holidays, and wow… it's cool thin with great picture quality Movies and shows look incredible. The blacks are actually black, colors pop, HDR content just hits different, and it really does give that “cinema” vibe. Brightness is better than my earlier TVs.. The built-in speakers are fine with good sound quality. The webOS interface is clean and fast, and all the streaming apps are right there. AI Picture/Sound modes are cool too—sometimes I leave them on, sometimes I tweak things myself. It’s super thin and looks slick on the wall. Definitely has that “premium” vibe.

[This review was collected as part of a promotion.] Upgraded to an 83" C5 after owning a 65" B8 for 7+ years, which we still love. What an amazing TV.. we will always buy LG moving forward. Best picture I've seen and setup is a breeze, even a seperate AVR receiver. Maybe in a few years I'll be ready for an even bigger size screen!

[This review was collected as part of a promotion.] I recently purchased LC OLED C5 77inch model. First of all, the screen is very slick. Installation was very straight forward including the wall mounting. Once setup was done, I was playing out the setting to get the best screen experience. When I started adjusting the darkness level of black pixels, I saw huge difference. I tried setting the darkness level close to 0 to truly represent black pixels. And at night, I set darkness level to 0 for black pixels and I put complete black picture on screen. It was really hard to see if TV is showing black photo or it is just turned off. It was that good experience. The whole point for me to chose OLED was to better differentiate colored pixels from black pixels... And this LG TV does amazing job. Quite happy with the purchase.

[This review was collected as part of a promotion.] Purchased this TV about a week ago as an upgrade from C2 series which was already quite good. The picture quality for C5 completely stunning and all additional features including faster processor, better sound definitely make it worth the upgrade and quite affordable as prices started to go down. We could not be happier. Highly recommend this TV.