This is not sourdough anymore. The recipe is different - basically just dense white bread with a sour flavor. (The new bread does not match the product picture.) My husband and I ate the other sourdough every morning for breakfast. We will no longer buy it.

Trust the reviews that say the recipe has changed and not for the better. I've bought this sour dough for a long time and it was good but the recipe has dramatically changed. This is NOT sourdough bread. it does not have that sour dough crust, taste or texture that we love. NOTHING about this loaf is anywhere near sourdough bread you used to bake. GO back to the old recipe. I do not recommend and will not purchase again. What a disappointment Sam's Club

Why did Sam’s take the former sourdough bread that only had a few ingredients and replace it with this new recipe? There’s no sourdough starter in this bread anymore…so it’s not sourdough. This new bread does not taste as good and is much flatter than the other recipe. Give us the old recipe back!

Who ruined this? What is the name of the executive that authorized this alteration? They need their pay docked. This is pure cr*p after the formulation change. Wouldn't even feed this to birds. I will no longer be ingesting this chemical ladened, impersonator of sourdought bread.

This is a different bread — it’s not sourdough anymore. I bought it yesterday and noticed right away it looked different. The taste confirmed it. It’s more like plain white bread, not real sourdough. I also checked the ingredients, and they’ve changed too. It is so disappointing I won’t be buying this again. This feels like plain, unhealthy bread and not what I expected.

I have to agree with other reviewers. I loved this sourdough bread. It was unavailable for a few weeks, and now that it's back the ingredients are no longer clean and simple. There is no sourdough starter listed on the ingredients label. Sourdough is so good for your gut. Please go back to the original recipe.

Started buying the whole loaf months ago and it was so good! Then they started slicing them and over time the whole loaf disappeared. I thought well the sliced one is still good. Now the ingredients have changed and this is just white bread. SO DISAPPOINTING

Recipe must have changed. We have purchased this bread a number of times and it was delicious. A couple of months ago I bought 2 loaves and when we tasted the first loaf I thought the loaf must be mislabeled. But later tried the remaining loaf and was just as bad. Neither tasted like sourdough. I thought about trying again but noticed other bad reviews.

NO NO NO NO!!!! I purchased this item since it wasn't sliced. Always had the sourdough "tang" and flavor, firm crumb. Was thrilled when it started being available sliced. Bought up to 4 loaves at a time and had it in my freezer. I quit buying when the reviews started focusing on a change and complaints of poor flavor, lack of true sourdough taste, then recently started seeing a few recent good reviews. Purchased just one loaf with high hopes that Sam's finally paid attention to horrific reviews. NOPE! I'm originally from the West Coast and I KNOW what true sourdough should be. This ain't it. There is NO sourdough started listed, there is YEAST listed in the ingredients. True sourdough does not have yeast as an ingredient, the rise and flavor comes from natural fermenting (look up any sourdough starter recipe, they never call for adding yeast. MM sourdough texture is like cheap white bread, soft and squishy. The horrific sweet after taste has no place in sourdough, thus the name SOURdough. The crust is soft too, easily tears. People that are raving about this bread are not aficionados of true sourdough. I'm currently located in SW Texas and truly miss real sourdough, it's basically impossible to impossible to find anywhere. Please, please, please Sam's have your product manager and customer service people actually read the reviews. Whatever company you have switched to has no clue about authentic sourdough. I'd be willing to pay way more for an authentic product. Definitely cheaper than tossing an entire loaf than what is available today.

Apparently y’all changed sourdough companies and the bread is terrible.