they changed the recipe!!! it was so good before and I recommended it to several people. now it’s just white bread, falsely marketed as sourdough. I used to get 2 loaves a week but not anymore!!! beyond disappointed they changed it just to sell it for $1 cheaper.

The photo here is what the sliced sourdough bread used to look like. Now it does not and it also does not taste the same. Now it's kind of glorified white bread without the full sour dough taste of the past. Very disappointing. Sam's did sourdough bread so well and then changed recently to something far less in quality. I'd even sacrifice a little bit of size to get the old taste back. I hope this changes back soon or it's a pass from my family.

I bought 2 leaves Sunday. Ate 2 slices Monday. Tasted like plain white bread even though package states "Sourdough". Then I compared ingredients to previous Members Mark sourdough. No starter used. I returned both loaves Monday and WON'T purchase it again. WHY did Sam's change a great product...

I am looking at the ingredients and this is not what it used to be. It was the only decent option in the store for breads with a reasonable price. Why is it so hard in America to offer healthy food? Sam's club decoded that we needed yet another bread with folic acid and soybean oil. This is literally the only reason I have a Sam's club membership. I knew it was too good to be true. I am so disappointed in Sam's club.

Something clearly changed with the sourdough around early April because I bought a loaf around that time and immediately noticed it tasted different. The crust was way darker, the bread was dry, the flavor was off, and it did not even feel like real sourdough anymore. At first I figured maybe I just got a bad batch, but then every loaf after that was exactly the same, which is when I realized the recipe must have actually changed. After looking at the reviews, it is obvious a lot of other people noticed too, as the ratings went from around 4.6 down to 1.9 and almost all the recent reviews are saying the same things, dry texture, thin slices, fake sourdough taste, flatter loaves, and overall much lower quality. The old version had real sourdough flavor and texture, a taller loaf with a good chew to it, and it was honestly one of the best bakery items at Sam’s. I used to buy multiple loaves almost every trip because it was that good. I think most customers understood that real sourdough could sell out sometimes because it actually had to be made fresh, and I would much rather deal with that than this new version that just feels like regular white bread being marketed as sourdough. I have completely stopped buying it now, which is disappointing because it used to be a staple purchase for me. Please bring back the original recipe because customers absolutely noticed the difference.

This bread used to be very good because it actually had sourdough starter in it. After not being available for about three weeks, when it came back it has different ingredients and NO sourdough starter. This is no longer sourdough bread so it shouldn't be called that.

We bought one of these last month and thought it was great. Bought what appeared on the shelf the same product this week and it's terrible. The other review are right, this is not the same product anymore and it's profoundly disappointing. There isn't sourdough in the ingredient list, there's no sour-ness, interior has way worse crumb/fewer bubbles, and the crust on the new version stinks. Don't do it unless it looks like the old one on the shelf! We aren't picky folks but we'll be asking for our money back on next trip. What were you thinking Sam's?

This new “sourdough” is not real sourdough. This is now a garbage bread that looks like any other. The ingredients list used to be short and sweet with only the essentials, now it’s garbage. What a mistake they made with trying to quietly change the recipe.

I have been a devout disciple of the unsliced sourdough loaf for years. Every week, like clockwork, I pilgrimage to the bakery section, select my faithful uncut boule, and bring it home to become the sturdy foundation for my kids’ French toast. Thick, rustic slices that actually absorb the custard without turning to mush. A crust with character. A crumb with soul. Last visit, my holy grail was missing. In its place sat this pre-sliced impostor, shrink-wrapped like evidence at a crime scene. “Same bread, just convenient,” I told myself. The slices were thinner than ideal, sure, but how bad could it be? Oh, how wrong I was. How catastrophically, soul-crushingly wrong. This is not bread. This is a dense, pale brick of disappointment wearing sourdough cosplay. The texture is closer to damp particle board than anything fermented and baked with love. The flavor? Nonexistent. A faint whisper of “maybe wheat?” and then nothing. Just chewing. Endless, joyless chewing. It sits in the toaster like it’s personally offended by heat, emerging somehow both rubbery and crumbly at the same time—an impressive feat of culinary betrayal. My children’s French toast dreams have been ruined in their beds. The custard slides right off these sad, anemic sheets like they’re coated in some sort of anti-absorption spell. I have been left with nothing but regret, a half-eaten loaf of shattered expectations, and the growing suspicion that someone in the bakery decided “good enough” was an acceptable standard. If you, like me, respect your bread, stick to the unsliced version. This sliced abomination is a worthless loaf of broken promises. One star. I’d give it zero if Sam would let me.

Label is misleading. They changed recipe or supplier and this white sliced bread is being marketed as sourdough, which it is not. Their previous real sourdough bread was the main reason I'd shop so often at Sam's and always spent much more than I had intended on my way to the bakery. Now switching to HEB, Aldi and Randall's for my main shopping items so Sam's has lost the revenue they received from carrying their real sourdough bread. Bring it back and I'll return.