I've been buying dawn for many many years. The only dish soap I've been willing to purchase. That is until a couple of months ago. No more..NOT EVER will I buy dawn again if it stays as it is now. The smell of this new scent is horrific. It doesn't rinse off the dishes or dish cloth. Why why why did you mess with a GOOD thing? Very disappointing! I wish I could give zero stars. 1 star being "product is poor" doesn't ever come close to how bad this smell is.

I have been buying Dawn for many years and have been satisfied with its performances. Not anymore sadly. It now longer lifts off grease or dried food.I find myself using more product and that doesn’t help either. I am doing all the work by having to having to remove it with a scrubber. I have seen your past responses to other unhappy customers in which you imply we simply don’t know how to wash dishes. That is not the way to keep customers. is not sudsy

In recent years I have been noticing that I have to use more soap than in the past. Not sure if the formula changed or what exactly happened, but the quality of this soap decreased. It still works, I mean it is soap after all, but just need to add 2x the amount.

I have used this brand of dishwashing liquid for years. I find that nothing beats the “blue” Dawn dishwashing liquid. I use it to wash my dishes and I also use it mixed with other ingredients to spot treat laundry. I will continue to purchase this brand.

This has a super fresh scent and cleans hand washed items very well. Recently I’ve switched to Dawn Platinum Powerwash Dish Spray Dish Soap Fresh Scent 16 Fl Oz because I think it is a more powerful formula and the spray can be controlled. Like booth so no problems with either. #follow4followalways

I absolutely love Dawn dishwashing soap. It's a very versatile product that is very affordable and really gets its job done. From cleaning dishes, floors, and animals Dawn is really a trusted and well-used product in our home I would recommend this very affordable product to others and I will continue being a repeat customer in the future.

Dawn dish soap is what my mother has always used and what I buy as well. I like the scent, and I really like that it gets my dishes clean. I know that if there is a bottle of dawn beside the sink I can clean anything from dirty pans to paint brushes and they’ll be in great condition to use the next time. It doesn’t dry out my hands, which is a big plus when you don’t have a dishwasher.

I got the refill size because of how good it is, not only is it very affordable but it lasts a long time thanks to it's concentrated formula. It removes all grease from the dishes very quick and if you leave it soaking with a little of water it helps to get anything stuck off the pans or dishes. The bottles are recyclable for anyone worried about the plastic, and by buying the refill size you can save a lot of plastic and help the planet.

I’m a traditionalist I guess but once I discover a product I love, I tend to be loyal to it. Dawn ultra premium does what it’s supposed to do. It doesn’t smell weird, it smells clean. It makes my dishes clean. This is the one I always buy because I trust that it’s going to be great. This is what you aspire to as a brand.

We bought a large bottle of our favorite dish soap, it’s a staple in our household and is used for multiple needs. I opened up the new bottle and did some dishes, and thought that’s an odd scent… didn’t think much of it thinking it was something else that wafted up like the dead roses I’d thrown out earlier. Next day after the trash was taken out… I was washing up the kitchen and the scent hit me again and this time it made me nauseous…. I told my husband that I hate the smell of the soap and asked if they changed it. I looked at the bottle and sure enough, new “clean scent” was printed right there. It’s awful, he hates it, I hate it and dishes are certainly a chore now. There is something triggering about it, nausea and headaches. Just awful! Please please please change it back! I never ever write reviews, but this was a must.