If I could give it zero stars I would. The new scent is so bad and repugnant. Please stop making this and go back to old formula. Whoever thought changing something that was fine should be fired. I don’t know who you treated this new scent on because clearly you failed. If you don’t read through these comments your “testing” team clearly failed you.

I never will use any other brand than dawn dish soap! It’s absolutely the best for so many purposes outside of dishes as well. Dawn and vinegar and water was the best all purpose cleaning solution I mixed up, it’s amazing at cutting through stuck on grease and food and doesn’t leave a greasy residue

This scent is absolutely horrible. Very strong overpowering floral scent that instantly triggers a headache and makes me nauseous. If I could give it negative stars I would. I didnt notice the scent had changed. The bottle looks the samw as the mornin mist scent that is mild and does not bother me. It looks like that scent is no longer available & this obnoxious floral scent was the replacement. The soap itself works great but I will never buy this again due to the horrid smell.

This Dawn Platinum dishwashing liquid is always my go to for not just dishes also cleaning . It has amazing cleaning power that can get the job done when nothing else can. I love the scent they have all kinds of different scents but the platinum is the only one that I really like.. The effectiveness is yet again Amazing just a little bit of this liquid gets the job done your dishes will be squeaky clean. I also use this for stains on my husbands clothes when I run out of shout out .. An the cost is very affordable considering a little goes a long ways..

[This review was collected as part of a promotion.] I purchased this product for the first time just because I had a coupon for it and now whether I have a coupon or not this is the one I will choose because it's wonderful in every aspect from smell to quality.

I don't use any other soap that dawn dish soap... no other soap stays as soapy for as long as this one... you know how some soaps don't stay soapy and it just makes you feel like maybe your dishes aren't really getting clean? This is definitely not gonna do that... this soap is so good I just honestly don't trust any other brand like I trust this one.i definitely recommend!

This is a great product! Cuts right through the grease on my dishes and makes it an easy process. The scent is pleasing but not overpowering. It’s a great price! Plus a bonus: it cuts right through grease stains on clothes! Pretreat your clothes with a little dawn dish soap and stains come right out!

Very easy and almost effortless cleaning if you let it soak with hot water. I however dont enjoy the smell. Nor the feeling itleaves on my hands. I do recommend if you get past those bc it is a good product. Wouldn't buy again only bc it is a bit pricey.

Soap is soap.. that is what i thought until i tried the dawn platinum dishwashing liquid, this stuff is made to last, you do not need a lot at all time. It works so well, and is very effective. It smells good too and doesn't leave a weird feeling on your hands after washing dishes.

I’ve been using Dawn since it was invented back in the early ‘70s and loved it. But now it no longer works. The 2x was a disappointment but useable; the 3x, though, could not be used out of the bottle. I had to pour part of it into another bottle and dilute it 3-to-1 with water to make it work. Then both the 2x and 3x were discontinued and the 4x is all the stores carry. This product is just awful. No matter how much I dilute it, I can’t get it off the dishes. It leaves everything feeling slimy. (I tried full strength 4x also – that leaves a heavy residue of grease.) And the soap itself stinks. Please bring back the old Dawn that worked and don’t use heavy scents that so many people are sensitive to.