[This review was collected as part of a promotion.] I purchased this product for the first time just because I had a coupon for it and now whether I have a coupon or not this is the one I will choose because it's wonderful in every aspect from smell to quality.

I am usually a Palmolive user. I was curious to see if Dawn ultra Platinum was as good at cutting grease as the commercials showed and decided to try it. I must say I was pleasantly surprised and have now switched to this versus my once favorite staple of Palmolive. Kudos 👏 to you...you succeeded in adding me as a customer thanks to this product.

It works fantastic on greasy grimy dirty hands. I put a 20% Dawn Power Clean /80% liquid hand soap mixture in pump bottle at kitchen sink and Yahooooo!!!! Immediately I saw an amazing 90% decrease in dirt, grease and grime left behind on my kitchen hand towels

The new scent is horrible, I'm allergic, my hands break out and my nose runs. I've only ever been able to use the original scent and now that it's changed, i will have to find another brand. I'm disappointed, I really used to love Dawn and used it for dishes, laundry, stain removal, anything greasy. Am disappointed the the Powewash scent has changed also. Just bought a 3 pack and am unable to use. It's really a shame you had to change it.

I have been impressed with every type of dish soap I buy from Dawn and this is no exception! It works great to get off grease and get dishes/ hands clean! It breaks down grease quickly so you’re not just creating a big grease mess while trying to get your dishes clean. This a huge plus for me. A little also goes a long way. You don’t need a lot making the product actually last a while.

My husband and I bought the Dawn Ultra Platinum because it was the same price as the regular Dawn Dish Soap. We were pleasantly surprised. It worked better than the normal dawn that we get and have already bought it again. It works well on getting stains out instantly!

I have used Dawn platinum for a long time, a huge reason why was the refreshing clean scent…the new formula and scent change has made me switch product. I was lucky enough to find one bottle today of the old scent. Dawn you should certainly listen to the reviewers about the dislike in the new scent.

Trying to find the old original scent. I purchased fresh rain and it doesn’t smell like that it smells like desitin rash cream. Gross. The “fresh new scent” one is way too fragrant and I cannot use that one either. Please bring back the original scent. I may have to find another dish soap. I’ve been using Dawn all of my life.

I love dawn dish soap wont use any other brand & I've tried all brands & always run back to dawn. Smells very clean & if u have something extremely greasy and let it soak in this & wash it up it seems like it was never greasy. & a lil goes a long way which I love.

Dawn Platinum is seriously the best! I’ve never witnessed a dish soap take hard on food off so easily within a couple minutes than this version of Dawn. It lasts forever as we utilize our dishwasher a lot. It’s also very affordable. Will continue to purchase this awesome soap!