Unfortunately, the company has opted for a fragrance that can only be described as reminiscent of an old lady's perfume. This overpowering and outdated aroma lingers not only on your dishes but also throughout your kitchen, making the post-meal cleanup process less than pleasant. What was once a task met with neutral scents or even refreshing aromas now feels like a journey back in time to a perfume counter of the past, where such heavy, floral scents might have been more at home. This choice of fragrance significantly detracts from the user experience, overshadowing the soap's commendable cleaning capabilities. It's disheartening to see a brand renowned for its reliability take such a misstep in product development, prioritizing a scent that may not appeal to a wide range of consumers. Hopefully, Dawn will take this feedback to heart and consider reintroducing the classic, less intrusive scents that many have come to know and love, or at least offer a variety that caters to different preferences.

I absolutely love Dawn dishwashing soap. It's a very versatile product that is very affordable and really gets its job done. From cleaning dishes, floors, and animals Dawn is really a trusted and well-used product in our home I would recommend this very affordable product to others and I will continue being a repeat customer in the future.

I have used Dawn for many years. I’m very unhappy with the “New Fresh Scent” it smells like perfume and lingers on dishes. I’ve been unable to locate the original scent. I’m hoping you will bring back the original scent. If this change is permanent I’m afraid I’ll have to find another brand.

[This review was collected as part of a promotion.] Baked on marshmallow washed right off after just a few minutes.All my Thanksgiving baking pans were a breeze to clean. This product is my new best friend in the kitchen. It truly lives up to the no more overnight soaking claim. I am grateful beyond belief not to have to wake up to a sink full of cold dishwater with pans soaking.

I love Dawn soap, but I accidentally grabbed the Fresh Rain scent. Hand down the worst smelling product. It straight up smells like Freshstep kitty litter. Do you guys use the same scent?!?!? I really don't want my dishes smelling like cat litter. Please go back and fix the smell.

I've been using Dawn for a very long time and I've never found it lacking to clean all my kitchen ware very well. I bake a lot of pastry and it always works perfectly on my heavy on the butter clean up. I recently bought a refill size Platinum 4x faster without paying attention to the "scent". The "refreshing rain scent" seems more appropriate for clothes washing, definitely not around the kitchen. In fact, it's off putting and competes with my labor-intensive baking. To be fair it still cleans just as well as before. Refill size is too expensive to throw away but too disappointing to ignore my dislike. Just thought you might like to know.

Excellent product, I bought it and it is great , it does the job and I would definitely buy and recommend it to others . It is a great item and you will love it too , I would buy it as a many time as i need it because i am very satisfied with the performance.

I hate the new smell! I bought a giant bottle at a big box store thinking it was the same...it looked the same. As soon as I started using it I noticed it had a different smell. I can't stand the smell! What was wrong with the other scent?!? Why change a good thing?!?

Dawn's great, it's thick, not watered down like some others so when you do use it, the soap gets all over the dishes and you don't have to keep putting detergent over and over because it's gone in seconds. It cuts away the grease and stains really well, probably the best out of all which is why Dawn has been around for years and is still going strong. I would definitely say to use this, feel free.

[This review was collected as part of a promotion.] I exclusively buy Dawn Platinum Power Clean Refreshing Rain Scent to wash all my dishes and pots and pans. Its grease cutting ingredients work wonders on breaking down the greasy residue on my roasting pans and frying pans in just 3 minutes. Dawn Platinum Power Clean cuts down on my scrubbing time. I even take Dawn Platinum Power Clean when I go camping or on vacation to the beach. It is the BEST!!