Thank you for the love, lisalee! We appreciate knowing you've been a big Dawn fan for all these years, and so we're very sorry to learn about your recent experience with Dawn Platinum in the Refreshing Rain scent. Please know that consumer safety is our highest priority, and all our products are rigorously tested to ensure their safety when used as directed. Since you didn't have the kind of experience we'd expect, we'd like to gather a few details for our teams and help make this right. Please call us when you find some time at (800) 725-3296.

We're sorry you had this experience with Dawn Platinum in Refreshing Rain. Please know that your safety is our primary concern, and we've tested our product to be safe when used as directed. We appreciate your feedback on the scent of Dawn and will definitely forward it to our team. In the meantime, if you have questions, or if we can help you further, please give us a call at (800) 725-3296.

We're very sorry to hear the Dawn Refreshing Rain Scent scent isn't working for you. We'll gladly let our team know. Have you tried the Apple Blossom or Pomegranate & Rose Water scent? We also offer a Dawn Free & Clear, which contains a light lemon scent you might enjoy: http://spr.ly/6420zNKSA We would be happy to learn more and see how we can help you further. So please call us at (800) 725-3296 when you have a moment.

We thank you for sharing this feedback with us and for your many years of loyalty. We want you to have a better experience, and we appreciate your bringing it to our attention. Please be assured we are sharing this report with the rest of our team. We did have a slight increase in perfume with our formula update, but we wouldn't expect this to result from it. We want to win back your confidence, so when you have a moment, please call us at (800) 725-3296.

Jani, thank you for being a Dawn fan and using Dawn all throughout your home. We're very sorry you had this experience with the Dawn Platinum Refreshing Rain. We completely understand that scent preferences are very subjective and personal, but we'll make sure to let our team know how you feel. If you have any questions, or if we can help you further, please give us a call at (800) 725-3296. We're here to help.

Thank you for sharing your feedback on one of our new Dawn scents. We appreciate you taking the time to leave a review, as we send our products through many checks to ensure they provide the best results for you, and we know that our new scent may have impacted your experience of our product. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We appreciate that you've loved Dawn, Boehmkj, and are sorry you're disappointed with the new Fresh Scent. Extensive research and consumer testing goes into our products to create appealing features that we hope loyal Dawn fans like yourself will love. Feedbak like yours is very important to us, and we've passed along how you dislike the new scent. If you would prefer an unscented option, we recommend checking your local stores for our new Dawn Free & Clear Fragrance-Free dish soap in the EZ-Squeeze bottle. Your satisfaction matters, and we'd like to gather a few details from you to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.