We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're sorry to hear that you're not a fan of the scent. We can assure you that a lot of thought goes into creating features that we think you'll like, though we certainly understand that preferences can vary. We'd like to mention that while did change the name of our Dawn Platinum Refreshing Rain to Dawn Platinum Fresh Rain, no changes were made to the scent or the formula. This was a name change only. Your feedback will be passed along, and we do recommend giving another Dawn version a try if you'd prefer a different scent. If you'd like any further assistance, please give us a call at (800) 725-3296 when you're able.