Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly and we're sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. If you're a fan of unscented products, we think you might love our Dawn E-Z Squeeze Free & Clear Fragrance-Free Dishwashing Soap. Thank you again for taking the time to share your feedback with us, and please feel free to give us a call at (800) 725-3296 for more help.

You, and your nose, should be 100% satisfied with both the performance and scent of your Dawn Platinum Dishwashing Liquid, with Refreshing Rain scent, Nana Dory. We know everyone's fragrance preferences is different, and understand that no one smell can be loved by all. We'd be happy to talk with you about this experience, and help you give another Dawn a try; call us at 1 (800) 725-3296. All Dawn customer service team members are by our phones Mondays through Fridays, from 9 AM to 6 PM, EST.