We're sorry you aren't happy with the recent change in Original Scent after years of loyalty. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.