Your happiness is important to us, and we're sorry you're not a fan of the recent fragrance change of Dawn Ultra Original. After consulting with a team of consumers, this fragrance was chosen. We had hoped their input would be well-received by all. However, we do respect your preference, and we will be sure to let our R&D Team know your thoughts. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We hope you'll take a moment to call us for a hand purchasing your next bottle of Dawn. When you have a moment any Monday through Friday, give us a call at 1 (800) 725-3296.

We appreciate sharing your experience with the new scent of Dawn. Our team truly values your years of Dawn loyalty and we're sorry to hear you are not enjoying the new scent. Please be assured that we thoroughly test all of our ingredients to ensure they are safe for you to use before putting them in a product. This is not an experience we would expect. Safety is our top priority and based on what you shared we recommend discontinuing use of this Dawn. We hope you'll give our Dawn Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over ten years, and we apologize for any inconvenience or dissatisfaction this may have caused. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. At this time, we do not have plans to reintroduce the old Dawn scent. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. We'd be happy to help you find a different scent from our many options that still have all of Dawn's cleaning power you know and love. We'd love to hear more about your experience so we can make a complete report to our team and help you further. Please hang on to the product and call us at (800) 725-3296 Monday-Friday, 9 AM - 6 PM EST.

Thank you for sharing your feedback on our Dawn Platinum, Suzi. All of our products go through many checks to ensure they deliver the best results, so we appreciate you letting us know that wasn't the case for you. We know scent preferences are personal, and we're always looking to improve our products, so please give us a call at 1-800-725-3296 for assistance, and for us to gather some info for our Quality Team.