Thank you for reaching out about the recent scent changes to our Dawn Ultra Original. While this was the first scent change for Dawn Original in over 10 years, we did try very hard to make a choice that all would love through working with a group of consumers. Scent preference is personal, and we'll be sure to share your comments with the Dawn Team, because consumer feedback is vital in helping us improve our products. It’s also instrumental in guiding the Dawn Team as we continue to work on future innovations. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents available, if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, Fragrance Free. For help picking up your next bottle, please give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.

We're sorry to hear you've had this experience with our product. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation. We understand that there have been recent changes in the scent of Dawn Platinum, and would like to assure you that we understand the potential impact this may have on your experience. So we can learn more about this for our Safety Team, and so we can provide assistance, please give us a call at 1-800-725-3296.

Your loyalty to Dawn over the years is very much appreciated. We're sorry to hear that you had this experience, and we hope that you're doing well. We can assure you that our Dawn Platinum has been thoroughly evaluated to be safe when used as directed. As well, we have many quality checks in place to ensure that you can get the best possible results with Dawn. We'd like to mention that while the name of this product was changed from Dawn Platinum Refreshing Rain to Dawn Platinum Fresh Rain back in February, no scent change has taken place. This was a name change only. As well, we've made no recent changes to this formula. We'll make sure that your comments are shared with the rest of our team, and we do recommend that you discontinue use of this particular product if this has been your experience. If you'd prefer a different scent, we hope that you'll give another Dawn version a try. Our lightest scent can be found in our Dawn Free & Clear, and we also offer our Dawn Free & Clear Fragrance-Free. So that we can learn more and gather some additional details for our Safety and Quality Teams, please give us a call at (800) 725-3296 when you have a chance.