Thank you for sharing your feedback on our new Dawn Platinum Scent, Charles. We appreciate you taking the time to leave a review, as we send our products through many checks to ensure they provide the best results for you, and we know that our new Refreshing Rain scent may have impacted your experience of our product. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.

We're really sorry that you're unhappy with the scent of your Dawn Platinum Vibrant Fresh, and we appreciate you taking the time to share your thoughts. Our team does a lot of research/testing when we design our products to make sure that we're creating scents that we hope our consumers will love, so it's disappointing to learn that this doesn't seem to be the case here, and we're glad you reached out. Please know that we truly value your loyalty, and we'll be sure to share your comments on this with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products, and it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Your satisfaction is important to us, and if possible, we would love to hear more about your experience and assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!

While we're glad you love the cleaning power, we're very sorry the Refreshing Rain Scent is just not one you like. Extensive research and consumer testing goes into our products to create appealing features and superior cleaning ability. However, realizing that preferences can and do vary from person to person, we also offer a variety of product versions and scents. Your satisfaction is very important to us, and we’d like to talk with you more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.