Concentrated and a little goes a long way. It's the only brand of dish soap I use. Smells pleasant and clean, less scrubbing, and works for multi uses.

Everyone loves dawn,it's perfect for getting your dishes spotless and clean but also gentle enough to use on animals as well.its gentle on your hands also.

I absolutely hate the fragrance in your new formula. Irritates my lungs and causes skin allergies. I would NOT trust it anymore to wash animals, especially birds in need, which is what YOU ARE KNOWN FOR. Very disappointing.

We just opened a new bottle of Dawn and the "aroma" is horrible! Why mess with a winner? You just shot yourselves in the foot. Now I have to return this and search for an unscented dish soap.

This is great dishwashing soap. I even use it to wash my puppy who has sensitive skin. This product is versatile. It’s thick which makes the dishes feel clean and the price isn’t bad considering it does a fantastic job

Dawn is the best fish soap you could possibly invest in. The price is a little more but it is the best soap. It is tough on grease and stains. The scent is fine but more importantly you can use a little amount and get a lot out of it!

I always use Dawn for any today go to clean dishes. Just let them soak a bit while Dawn goes to work. Once the dishes have soaked everything comes off effortlessly. It really cuts grease and stuck on food.

This is a good dish soap. It is by far the best at getting the grime and food off of dishes,but they leave a greasy feeling on your hands afterwards. It takes a while of scrubbing with water.other than that this is my go to soap

Works great! It cleans the greasiest pans I have. It’s even great to clean up grease on the stove! The rain scent is nice also. Also dawn is a great brand for the animals.

I use only this brand...I will buy the different scents from time to time but this one is the one I like the best! It truly does everything is is supposed to do when washing the dishes and making sure they are clean.