I don't know what can be wrong with dish soap. But one small small drop of this goes a long way. The bottles last me over a year, it's insane for the price! I also love everything Dawn stands for and their versatility

Excellent dish soap! I use this but only for dishes but for getting oil spots and food stains out of my laundry. I love that I can have a dual use from such an normal kitchen staple!

This is one of the best fish washing liquids available on the market. It's so multipurpose. I use it to do Dishes, bathe the dogs and to wash the cars

This stuff cuts through ANYTHING if you give it enough time. Cleans better than my dishwasher used to. Reliable. Scent is classic dish soap. Works on even the toughest caked on burnt oven pans. Staple in my kitchen.

I have used Dawn dishwashing soap for years. I have tried other brands as well but I keep coming back to Dawn. Dawn cleans all my dishes and pots the first time. And the soap goes a long way. I have to use very little to clean my dishes.

I absolutely love using Dawn Dish Soap . Keeps my hands nice & soft . My dishes nice & clean with no grease left behind . My dishes are always shining .

I use dawn thats free and clear to use for my baby's bottles and other items of hers that i wash. It still has scent to it so i like that. It does the job to get her stuff clean without chemicals and stuff!

Dawn is probably the most efficient dish soap I've used...however, the Platinum version didn't seem to work any better or any less. I would prefer just to pay a little less for the regular Dawn, it works awesome just as it is!

Came here to say I also hate the new scent. It smells like perfume and I honestly thought I got a bad batch. Please go back to old scent. I hope it is only the platinum scent you change. May have to go back to regular dawn.

I’m returning this clean scent. Did it ever occur to Dawn that people like their soap because it doesn’t smell like Febreze farts and now u fudged it up. Just fix it, please.