The “new & improved” fresh scent is HORRIBLE!!!!! It is also so strong that it takes forever to try and wash the smell off my hands! I hate it!!! Please just go back the the original scent!

Love this product. Not only is it a great grease fighting dish soap it is an amazing degreaser on tablecloths and fabric napkins. Put a little on a greasy spot, let it sit a few minutes and was in your machine and you will be amazed.

I absolutely love this brand of dawn, it smells really well. It will be amazing. Value effectiveness. Cleaning power is amazing. I hope to get some more of this.

Dawn is my go to for dishes and for getting tough stains out of clothes. The platinum scent makes doing dishes more enjoyable without the clinical scent. I like the shape and size of the bottle and just leave it out on the counter for easy access.

I love this dish soap! It smells great and really helps clean the toughest spots on my dishes. It’s pricier than some other dish soaps but I really like this product.

[This review was collected as part of a promotion.] I have used Dawn for many years, tried other brands but always came back to Dawn. When the Platinum came out, and I tried it, that is the only one I use now. Dawn has never disappointed me.

This is the only soap I can use! I love how it smells and it doesn't dry out my hands when washing dishes. It always gets everything squeaky clean! I would recommend to anyone!

We have always used Dawn and don't think we will change. I like that it can clean just about anything. I like it even more now that it comes in fragrances.

Love this soap for cleaning just about anything in the house. In the summer I use it to clean rugs! Works amazing! Leathers very nice and a little goes a long way! Always come back to it after trying a different soap.

I love dawn dish soaps! I use the original dark blue one for bathing our kitties! However I use this one when doing my dishes I just feel like it’s cleans so much better! Only con I do not like the after scent!