We're sorry to hear you don't enjoy the upgraded scent, Kennedy, and assure you that we're letting our team know your feedback. We have a variety of scent options, so when you have time please reach out to us at (800) 725-3296, and we'll find one that's right for you.

Thank you for sharing this feedback with us, James. We're sad to hear you're not enjoying the slight fragrance increase we introduced to Dawn Platinum in February 2022. Your happiness and satisfaction are important to us. Please call us at (800) 725-3296 when you have a moment so we can learn more about your experience.

Thank you, Kelly, for reaching out to Dawn and sharing your thoughts regarding Dawn's recent scent change. The product you selected, Dawn Platinum Dish Soap with Refreshing Rain has not had a scent update since 2022. However, it did just go through a name change, dropping the "Re" but keeping the "Fresh". Your message seems to be pointing to our Dawn Ultra Original's recent scent update. As the first scent change in over 10 years, we understand you may be frustrated by this change. We did consult with teams of consumers, and the new "Clean Scent" was the one selected. Our Safety Team also reviewed everything in this product, making sure your safety is assured when the soap is used as directed. You may have a particular sensitivity, and we ask you to stop using this soap so you'll remain comfortable and safe. Give us a call for further assistance, it's our pleasure to do what we can to help. Our number is 1 (800) 725-3296. We're here from 9 AM to 6 PM, EST, Mondays through Fridays.

Thank you for sharing your feedback on our Dawn Platinum, Suzi. All of our products go through many checks to ensure they deliver the best results, so we appreciate you letting us know that wasn't the case for you. We know scent preferences are personal, and we're always looking to improve our products, so please give us a call at 1-800-725-3296 for assistance, and for us to gather some info for our Quality Team.