It does exactly what it is supposed to, which is get those tough residues off of your dishes. I prefer it over any other because you do not have to use a lot to get the job done, so it lasts much longer than most.

Dawn platinum dishwashing liquid is my go to for all those dirty grimy dishes. It eats away at all of the tough to get off food and leaves it squeaky clean.

Super concentrated, a small amount goes a long way. I decided to be cheap one time and bought some Palmolive, bad idea. Dawn has this nice smell, cleans better and does not leave my hands with a soapy residue!

The new scent is too much. I love the cleaning ability and will go back to dawn dish detergent but the new fresh scent is to overwhelming to use. It's like a bad perfume. Please go back to the last scent formula.

Love dawn. I've used this for years it's my favorite. Never leaves spots on my glasses. Also helps keep my wedsing rings sparkling when I do the dishes

Why is there even any other dish soap? Need to scrub a dirty pan. Dawn! Need to clean the house? Dawn. Need to remove a grease stain from a shirt? Dawn. There is no other dish soap that even comes close.

[This review was collected as part of a promotion.] This product is fantastic! Cuts through the stuck on food better than any other product I have used in the past!

[This review was collected as part of a promotion.] I love how I can soak dirty dishes for just a few minutes. With other products, they have to sit several hours or even, overnight.

I recently started using Dawn and I will not use any other product! I cannot believe how great it works. A little bit of product really goes a long way

This stuff cuts through ANYTHING if you give it enough time. Cleans better than my dishwasher used to. Reliable. Scent is classic dish soap. Works on even the toughest caked on burnt oven pans. Staple in my kitchen.