I really like Dawn Platinum. It has a ver pleasant scent. Not a strong one at all. I love how it foams and the bubbles last a pretty long time. It good with getting greasy items clean. No greasy feeling after washing . I would recommend giving it a try.

New scent of Dawn Platinum called Fresh Rain is awful. It also seems to create way more suds than the old formula. I have used the product for many years and though I am sensitive to scents the one that was called Refreshing Rain Scent was just perfect. Why would you change it! Bring it back and have these other scents if you must but the other one was a far better product - both in terms of cleaning the dishes and a much lighter scent. I am hopeful that I can still find the old scent on the back of a store shelf somewhere. Very disappointed.

The new scent is horrible and offensive. I had to air out my kitchen and the horrible fragrance took hours to dissipate. This new scent is extremely unpleasant and way too intense. Since so many consumers like myself have fragrance sensitivity, I really do not understand why you do not make an unscented version.

I absolutely love Dawn. It does great on dishes but I also use it to pretreat tough laundry stains and even works great on carpet stains. Is also great for car upholstery and cleaning the grime from the rims on your vehicle. So many uses and it's safe and gentle.

[This review was collected as part of a promotion.] I have been using Dawn Platinum ever since it came out on the market. I especially love the Power Clean. This is truly a remarkable product. The cleaning power is unreal. No other dish detergent compares. A little goes a long, long way ! Really cleans the dishes fast with less scrubbing. I can put some in the dish water and immediately they are ready to wash....Hardly no scrubbing. Excellent on baked on food. Thank You for allowing me to do a review. This is the only dish liquid on the market today that I will purchase ! It's easy on my hands as well as being powerful !

Dawn is an amazing brand that I stay coming back to. Their scents are really nice and I love how thick the soap is. It lathers amazingly and I really see how it loosens dried food on my dishes. I love using it to clean my makeup brushes and sponges. It's a gentle and cheap way to clean them.

I own a bakery, washing buttercream off of bowls, piping tips, and spoons all day everyday. I swore by Dawn dish soap to get everything clean and free from grease. Other recipes in my bakery won’t wok if there is grease present so I’m extra sensitive. Also, I feel if I still feel grease there is a chance peanut oils are still present too, now creating a harmful situation for customers with allergies. About a month ago I felt nothing was getting clean both in my personal kitchen as well as in bakery. Dawn has failed me. My SIL told me to get Dawn power wash and I did and it’s great. However I feel it’s the same result I used to get from one product. Everything is so expensive and using two products to get the results I used to get from one has this baker/cook super frustrated.

Dawn is a must have at any house! The platinum is worth the extra cost and smells fantastic. I would recommend to anyone and buy around once a month. I use it frequently to help clean dishes, and other products as needed. Soap and water are a great way to gently clean any items.

I love Dawn Ulta Platinum dish detergent. It is a little bit more expensive than similar products, but it works so much more efficiently that I end up saving money with how much less product I use. I like the scent as well. I would definitely recommend this product and I purchase this whenever I run out.  

[This review was collected as part of a promotion.] Fantastic product!! I am very impressed with how this product cleans. No soaking and no scouring required-even my sister who hates doing dishes doesn't mind since I began using this. I formally used the regular power clean type but platinum is the cat's meow!! Go P&G...and thank you.