We're very sorry for your disappointment with one of our updated Dawn Platinum scents, Lynn. When we update our products, we do extensive research and consumer testing to create features, including scents, that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd love to learn more and try to make things right for you. Please give our team a call at (800) 725-3296.

Thanks for being part of our Dawn family, and taking the time to get in touch. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. When designing Dawn, we do extensive research to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents, including an unscented version which is called Dawn Free and Clear, unscented. So we can help, as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.

We truly appreciate your loyalty to our products, and we're sorry to hear that you're disappointed with the scent of your recent Dawn purchase. A lot of research and consumer testing goes into creating scents that we think you'll love. With that said, we understand that preferences are very personal, and we'll be sure to share your comments with our team. We offer many other scents, and we would like to learn more about your experience to help you find another one of our products that better meets your preferences. For assistance, please give us a call at (800) 725-3296.

We're sorry you're disappointed with the Vibrant Fresh fragrance, Spence. We do extensive research and consumer testing to create appealing product features. However, we also realize that preferences can vary from person to person, and offer a variety of Dawn versions. Your satisfaction is important to us, and our Dawn Team would like to talk with you more about your experience and preferences. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.