I love Dawn Ulta Platinum dish detergent. It is a little bit more expensive than similar products, but it works so much more efficiently that I end up saving money with how much less product I use. I like the scent as well. I would definitely recommend this product and I purchase this whenever I run out.  

I cook everyday and have never wanted a dishwasher. Have been married for 50 years. Dawn Platinum is without a doubt the best dish detergent I have ever used! There is very little scrubbing needed when it is used and I use it for so many other cleaning jobs....jewelry, house cleaning and laundry spots also. Thank you, thank you for making this product available. It makes this great grand mother's life so much easier.

[This review was collected as part of a promotion.] Dawn has improved the way to clean dishes and as well as cleaning the counter tops with the ease to cutting grease much faster and safer than before. the hands are softer with the new Dawn as well. no need to put lotion on after a cleaning of dishes from a greasy meal.

I've always trusted Dawn. This product fights tough stains and dirt on pots and plates. This product helped me save a little bird's life who was stuck in a little puddle of oil (literally just happened last night). I will recommend this product to anyone!

Good soap, cleans dishes well as would be expected. Looses a star because the scent could be better, it’s just plain but some may prefer that. I wouldn’t say the platinum works better than any of their other dish soap either, so I can’t recommend if it costs more but I’m not sure what the prices were.

I use my dishwasher for most of my dishwashing. However, I like to prewash some of my pots and pans before I put them in the dishwasher. That’s where Dawn liquid dish soap comes into play. It removes grease, and anything that my dishwasher might miss. It smells good, and is a great value!

This dish liquid is the best ever, it got silly putty out of my great-grandsons swimming trunks, could not believe it but it worked , I will never buy anything else. This has been my go to soap for a long time and it will continue to be in my kitchen . Thank you for this product.

I have used Dawn platinum for a long time, a huge reason why was the refreshing clean scent…the new formula and scent change has made me switch product. I was lucky enough to find one bottle today of the old scent. Dawn you should certainly listen to the reviewers about the dislike in the new scent.

Do NOT like the new clean scent. Although it does dissipate quickly, it is very perfumed. Not at all what I want to clean my dishes with. Please keep the original scent, I love my dawn it works great, been using it for over 30 years. But the new scent is NOT clean smelling. Don't fix it if it's not broken

I switched over to Dawn Platinum because of the awesome scent and quality job. However, the most recent bottle I bought, the scent is horrendous. Please bring back the original scent. I will not be buying this any more because of the new awful smell.