Thank you for your feedback. Our charcoal is designed to have a mild flavor, making it the perfect base for you to customize your grilling experience. By adding a chunk of your favorite wood, you can create the exact flavor profile you're looking for with each and every grill, rather than being stuck with just one. If you have any questions or would like to discuss further, please feel free to reach out to us at Hello@TheGoodCharcoal.com.