Have seen product around in different stores and decided to give it a try. As a veteran meat smoker (40 yrs), I know a little about "burnt ends" of various cuts of meat. I've experienced a bad brisket or two in my early days. This product failed way short of expectations. Only about 30% of the product was edible. The rest was gristle, fat or tough marbling that made you think you were chewing a rubber eraser. The most shocking thing was the saltiness of the product. I'm a salt addict but I have never tasted anything so salty.

These were a minimum of 1/3 totally white solid fat. We followed the Air Fryer directions, dumped them on paper towels and blotted the fat we could off, and they tasted like jerky, very salty, hard and inedible. We pitched it all. This is the worst product Sams has ever carried. Member's Mark products are usually wonderful!!

I received this product in exchange for my honest review. My husband and I loved this. It smelled incredible and tasted like it had just come out of a smoker. The brisket was super tender and juicy and we both enjoyed with and without the barbecue sauce. It is pricey, so it's not something I will buy regularly, but we will definitely splurge once in a while and pick this up on occasion. I'm giving this 4 stars because of the price, but it's definitely 5 stars as far as taste and quality go.

Terrible product. Over 50% of the meat was inedible fat chunks or gristle. Texture of the meat was also strange. Flavor of the meat seems to be a combination of salt and lighter fluid. If this was $10 I would not complain as much, but at nearly $30, this product is an embarassment and should not be sold for human consumption.

Not burnt ends. Possibly not even brisket. If the definition of burnt ends could be extended to the fat and gristle trimmed away from tough, cheap cuts of beef... then maybe. Not sure about smoked either. Seems more like it was braised. And still tough. To me burnt ends should be tender and melt in your mouth fatty. This product was tough and impossibly chewy fat with some meat that seemed to have only been left on by accident. Would not recommend. Did not finish. Giving leftovers to the dog.

One can be fooled by a photo as we were. Looked delicious but was so poor a cut of meat with far too much fat attached. After eating half of it we can to the conclusion that this was not for us. Having some left over, we decided that rather than throw it away we'd suffer through and try it again. Same results. I could never recommend this to anyone who doesn't like beef that is overly abundant with fat and hard to chew. Two thumbs down on this one. When I bought it I bought a 2 pound package of Member's Mark pulled pork for half the price. Now that was great.

Big fan of burnt ends, excited to see them at my local Sam's Club after reading an online rave review, but I found these entirely unimpressive. Heated them in an air fryer exactly per directions, even removing them a bit early to ensure they did get dried out, and they were still dried out. Every once in a while I hit one that was tender - the hallmark of good burnt ends - but MOST of my 2 lb pack was dry and utterly unforgettable. The meat did have a good smoky flavor, and at first I didn't even bother with the BBQ sauce that was included, because GOOD burnt ends don't really need it. These definitely needed it, though the sauce did little to improve the experience. This is a definite no.

We bought this product when it first came out and it was delicious. However I just bought some yesterday and was excited about preparing it for my family today. Unfortunately it was not a good experience. It tasted like smoked ham with bbq sauce on it. Yes I know ham comes from pork, but it just tasted completely different and the quality of the meat/fat itself was not good. For $20 I was very dissatisfied and will not buy again.

How in the world could this item be out of stock? Either some buyers of this product got duped like me by the picture on the cover of the Sam's sale brochure, or somebody out there actually loves eating imitation smoke flavored, barbecued FAT! I have consumed some nasty food in my time, but NOTHING can top these "Burnt Ends"! Why Sam, why are you selling something this disgusting? These ends could be used as a "Dare You To Eat It" prop on the show FEAR FACTOR!! This makes nasty taste like a gourmet food item. The fact that you are charging $20.00 for these "gross ends" is outrageous, but to go even further and include that little sugary packet of barbecue sauce as if it's going to make the "hunks of throat choking, fake smoke flavor fat" tastes better! YUCK! No wait, Double YUCK! I'm sorry if I sound so harsh, but come on! I know if you had someone giving out samples of this in your store, this item would not be out of stock. I'm still reeling from consuming it days later. I wanted to lose weight, but not this way! My husband has a very hearty appetite, and there are not too many things that he won't eat. Well guess what? Most of it is still in the fridge waiting to be thrown out! I'm so sorry I wasn't able to taste it before cooking, because I would have taken it back to the store, and gotten my money back. I could have spent that $20.00 on some real food like 4 delicious, rotisserie chickens! Shame on you Sam. Shame on U!

Having seen the front page ad on Sam's Club flyer, I was super excited to try this product. It appeared tender and lean in the promo photos. What we experienced was tough meat and so much fat. This was so bad that both my wife and myself failed to finish our meal. We both love BBQ and roasts. This was an embarrassment to both and to Sam's Club. Stay away and if you made the mistake of purchasing this product, contact Member's Mark to request a refund. At the very least, accurate photos need to be used. This is fraudulently misleading.