I heated them up in the oven vs. using the microwave or air fryer. These do not have smoke or beef flavor at all!! The Member's Mark BBQ sauce was not good either. I bought a 2nd pack & used Sonny's Sweet BBQ sauce. That didn't help either. The brown sugar/coffee rub is awful!! They should re-do this using just salt and pepper only. Member's Mark products are usually very good, but not this. I won't buy these again.

My wife and I are not happy or satisfied after trying this product. It did not taste good, the meat was not tender and very fatty. I have been thinking about returning the rest of product back to Sam's Club but their Return Policy does not address food item returns. Sam's Club web page does state that: This product is covered by the Sam's Club Member Satisfaction Guarantee

Having seen the front page ad on Sam's Club flyer, I was super excited to try this product. It appeared tender and lean in the promo photos. What we experienced was tough meat and so much fat. This was so bad that both my wife and myself failed to finish our meal. We both love BBQ and roasts. This was an embarrassment to both and to Sam's Club. Stay away and if you made the mistake of purchasing this product, contact Member's Mark to request a refund. At the very least, accurate photos need to be used. This is fraudulently misleading.

One can be fooled by a photo as we were. Looked delicious but was so poor a cut of meat with far too much fat attached. After eating half of it we can to the conclusion that this was not for us. Having some left over, we decided that rather than throw it away we'd suffer through and try it again. Same results. I could never recommend this to anyone who doesn't like beef that is overly abundant with fat and hard to chew. Two thumbs down on this one. When I bought it I bought a 2 pound package of Member's Mark pulled pork for half the price. Now that was great.

These were a minimum of 1/3 totally white solid fat. We followed the Air Fryer directions, dumped them on paper towels and blotted the fat we could off, and they tasted like jerky, very salty, hard and inedible. We pitched it all. This is the worst product Sams has ever carried. Member's Mark products are usually wonderful!!

I purchased these burnt ends on Sunday, May 2, 2021. We decided to try them for lunch, Monday the next day, and man oh man am I glad we did. I don't know how you want to heat yours up but I put mine in my Fryer. I heated the Fryer up for 5 minutes, put half the package in (there's a lot in that package) at 400 degrees for only 3 minutes. I used my own sauce even though the sauce that came with them was good I just preferred what I always use. Hubby and I couldn't wait to try them and let me tell you they were so doggone delicious. The Fryer worked great and added a little crunch to the top. I've seen some reviews that stated they weren't good. I don't know if maybe they got a package that was off or not or how they heated them up but you cannot go wrong with these. The smoke flavor was perfect, they were tender and meaty and just awesome. I thought I was going to freeze the other half but after eating these, there is no way they are going to make it to my freezer. I go to Sam's Club a lot and I will definitely purchase these on my next visit. If you like these as much as we did, I advise you to have a stash of these on hand because the way prices are going up on meat and the shortages that are happening, you will be very unhappy if you can't get these. Delicious, smoked burnt ends without all the work. Add some potato salad or baked beans and you've got yourself a fantastic meal!

Bought these for my husband and son who love burnt ends. They were so tough they were inedible. I have never known these two to not finish even subpar BBQ. These went straight into the garbage. We have purchased a lot of Member's Mark items in the past with mostly positive outcomes. These were so bad, it will will make me think twice about buying another food item.

Wow. Didn't know anything could be this salty. Looked at the nutrition label. 1,110 mg of sodium per serving (x6 servings in the package) = 6,660 mg sodium in 2lbs of meat. BBQ sauce in the pouch was good. I am never buying this again! Be warned. Has a lot of potential, but they really need to cut back on the sodium.

I received this product in exchange for my honest review. My husband and I loved this. It smelled incredible and tasted like it had just come out of a smoker. The brisket was super tender and juicy and we both enjoyed with and without the barbecue sauce. It is pricey, so it's not something I will buy regularly, but we will definitely splurge once in a while and pick this up on occasion. I'm giving this 4 stars because of the price, but it's definitely 5 stars as far as taste and quality go.

Not burnt ends. Possibly not even brisket. If the definition of burnt ends could be extended to the fat and gristle trimmed away from tough, cheap cuts of beef... then maybe. Not sure about smoked either. Seems more like it was braised. And still tough. To me burnt ends should be tender and melt in your mouth fatty. This product was tough and impossibly chewy fat with some meat that seemed to have only been left on by accident. Would not recommend. Did not finish. Giving leftovers to the dog.