How in the world could this item be out of stock? Either some buyers of this product got duped like me by the picture on the cover of the Sam's sale brochure, or somebody out there actually loves eating imitation smoke flavored, barbecued FAT! I have consumed some nasty food in my time, but NOTHING can top these "Burnt Ends"! Why Sam, why are you selling something this disgusting? These ends could be used as a "Dare You To Eat It" prop on the show FEAR FACTOR!! This makes nasty taste like a gourmet food item. The fact that you are charging $20.00 for these "gross ends" is outrageous, but to go even further and include that little sugary packet of barbecue sauce as if it's going to make the "hunks of throat choking, fake smoke flavor fat" tastes better! YUCK! No wait, Double YUCK! I'm sorry if I sound so harsh, but come on! I know if you had someone giving out samples of this in your store, this item would not be out of stock. I'm still reeling from consuming it days later. I wanted to lose weight, but not this way! My husband has a very hearty appetite, and there are not too many things that he won't eat. Well guess what? Most of it is still in the fridge waiting to be thrown out! I'm so sorry I wasn't able to taste it before cooking, because I would have taken it back to the store, and gotten my money back. I could have spent that $20.00 on some real food like 4 delicious, rotisserie chickens! Shame on you Sam. Shame on U!

I received this product in exchange for my honest review. My husband and I loved this. It smelled incredible and tasted like it had just come out of a smoker. The brisket was super tender and juicy and we both enjoyed with and without the barbecue sauce. It is pricey, so it's not something I will buy regularly, but we will definitely splurge once in a while and pick this up on occasion. I'm giving this 4 stars because of the price, but it's definitely 5 stars as far as taste and quality go.

One can be fooled by a photo as we were. Looked delicious but was so poor a cut of meat with far too much fat attached. After eating half of it we can to the conclusion that this was not for us. Having some left over, we decided that rather than throw it away we'd suffer through and try it again. Same results. I could never recommend this to anyone who doesn't like beef that is overly abundant with fat and hard to chew. Two thumbs down on this one. When I bought it I bought a 2 pound package of Member's Mark pulled pork for half the price. Now that was great.

In all fairness, I am from KC and burnt ends are my favorite thing from there. While the flavor of this was alright (a little chemical taste, but not a lot) there were too many pieces that were just fat and meat that was too tough to chew. I didn't even open the sauce packet so I can't comment on that.

Big fan of burnt ends, excited to see them at my local Sam's Club after reading an online rave review, but I found these entirely unimpressive. Heated them in an air fryer exactly per directions, even removing them a bit early to ensure they did get dried out, and they were still dried out. Every once in a while I hit one that was tender - the hallmark of good burnt ends - but MOST of my 2 lb pack was dry and utterly unforgettable. The meat did have a good smoky flavor, and at first I didn't even bother with the BBQ sauce that was included, because GOOD burnt ends don't really need it. These definitely needed it, though the sauce did little to improve the experience. This is a definite no.

Too salty!

We bought this product when it first came out and it was delicious. However I just bought some yesterday and was excited about preparing it for my family today. Unfortunately it was not a good experience. It tasted like smoked ham with bbq sauce on it. Yes I know ham comes from pork, but it just tasted completely different and the quality of the meat/fat itself was not good. For $20 I was very dissatisfied and will not buy again.

Not burnt ends. Possibly not even brisket. If the definition of burnt ends could be extended to the fat and gristle trimmed away from tough, cheap cuts of beef... then maybe. Not sure about smoked either. Seems more like it was braised. And still tough. To me burnt ends should be tender and melt in your mouth fatty. This product was tough and impossibly chewy fat with some meat that seemed to have only been left on by accident. Would not recommend. Did not finish. Giving leftovers to the dog.

Like eating a chunk of salt

My family didn't really care for this.