[This review was collected as part of a promotion.] The kids think this is a lot of fun. Even though the pink color isn't as bright as they anticipated, it's pink enough to do the trick. My daughter even brushes twice just to see the color change magic. It tastes good, too. Another great product from a brand we trust. Thank you!

[This review was collected as part of a promotion.] So, getting this I thought I was like the mouthwash when I was a kid. It stained our teeth to show the plague and you had to brush it off. I wish they would remake that product. So, I thought it would stain my kids teeth blue and turn pink when it was clean. But, from my understanding it turns pink after them brushing it for the 2 mins. My 5 year old and 2 year old enjoy seeing it then pink. Even my 12 year old tried it and she said it made her teeth feel cleaner.

[This review was collected as part of a promotion.] My kids are great at brushing their teeth independently but needed help with brushing for the full two minutes. Crest’s Kids Color Changing toothpaste has been a fun way to motivate them to keep brushing and maintain their independence!

[This review was collected as part of a promotion.] I thought this toothpaste is cool. It changes from blue to pink after 2 minutes to let the kids know that they are done. This is great to teach kids to keep brushing their teeth until the color changes. My 4 years old daughter is still learning to brush her teeth and when she does brush them, she never brushes for longer than 1 minute. With this toothpaste, she is learning to brush longer and hopefully, better. Overall, I love this toothpaste. The idea is great and it's still comes in their favorite bubblegum favor.

[This review was collected as part of a promotion.] My kids love this color changing toothpaste it makes brushing their teeth so much more fun for them. I like it cuz it's such a cool idea and I'm not having to fight with them to get into brush your teeth I actually want to do it now

[This review was collected as part of a promotion.] This toothpaste makes tooth brushing a super fun activity. My children love the color changing I got toothpaste. They also like the bubblegum flavor since they call mint flavor “spicy.” It is very easy to dispense and doesn’t make a mess.

Makes my grandson brush his teeth