My kids were excited about this toothpaste until they tried it. They hated the flavor. I thought they were being picky and I wanted to avoid the hassle of returning so I decided I would use it instead. Unfortunately I can't stand the taste either. It reminds me of soap.

[This review was collected as part of a promotion.] The color change it pretty subtle, but it enticed my daughter enough to want to brush her teeth to see it change color. She continues to use it without any issue. It has made brushing teeth more enjoyable.

[This review was collected as part of a promotion.] My seven year old hates brushing his teeth and this toothpaste makes brushing time a little bit more fun. He loves to watch the colors change while he’s brushing. He also loves the bubble gum flavor, it’s kid friendly and fun.

[This review was collected as part of a promotion.] My kids are so picky when it comes to toothpaste! The only kind I can get them to brush their teeth with is crest. So I usually end up buying the same old same old until I saw this color change one. It makes teeth brushing so fun for them!

Makes my grandson brush his teeth