[This review was collected as part of a promotion.] My kids have always loved this brand / flavor of toothpaste. Recently I discovered that there was this new kind. This is still the same great flavor but even better that the color changes when the teeth are clean. This helps the kids so much when brushing their teeth!

[This review was collected as part of a promotion.] This is just the thing I needed to get my kids excited about brushing their teeth again. The toothpaste does change color while brushing. I have always trusted Crests tooth paste so I know my kids are getting good oral health while using this toothpaste.

[This review was collected as part of a promotion.] My kids received the Crest Kids Advanced Color Changing Fluoride Anticavity Toothpaste Bubblegum to try for free and I will write a review based in their reaction. They were very excited to try this toothpaste and to experience the change of color but after a week the excitement was gone because they say it taste weird. I tasted it myself and I can say it doesn't taste weird just different than the regular bubblegum toothpaste.

[This review was collected as part of a promotion.] I got the Crest Toothpaste bubblegum kids color changing for my 4 year old and he likes it! I love the concept of the toothpaste changing colors showing them they have to keep brushing to get to pink. It gets him more expected to brush his teeth. The only thing that throws him off is the bubblegum flavor. I wish it came in different flavors.