Kids enjoy the flavor. I just wish there were a training tube so we didn't have toothpaste spills all over.

[This review was collected as part of a promotion.] My son loves this toothpaste, he clearly told me that is so cool to have a toothpaste that changes color when his teeth are clean. He likes how it taste, and how clean his teeth feel during the day. The packaging is so cute.

[This review was collected as part of a promotion.] My son loves this toothpaste! It has a great taste (which is very important to kids!), and it really does change color! When you put it on the toothbrush it's blue, but when he spits it out, the spit is pink.

[This review was collected as part of a promotion.] I originally had my 3 1/2 year old try this new Crest Color Changing Toothpaste but I had a hard time getting her to let me brush long enough to see the color change. She was excited about it though! & Definitely let me brush longer than she usually does. Then I had my older daughter try and she got to the Pink parts. She even says she'll keep using it too 🩵🩷

[This review was collected as part of a promotion.] I'm very happy with this Crest Kids Advanced toothpaste! My daughter really enjoys using it because the fun color-changing feature makes brushing her teeth more exciting and encourages her to brush for longer. The bubblegum flavor is pleasant and kid-friendly without being too strong. I also love that it contains fluoride and is designed to help protect against cavities, which gives me peace of mind as a parent. The packaging is colorful and the cute chameleon design makes it appealing to children. We use it whit the automatic U-shaped toothbrush shown in the picture, and the combination has made our brushing routine much easier and more enjoyable. Overall, this is a great toothpaste for kids, and I would definitely recommend it to other parents looking for a fun and effective option.

[This review was collected as part of a promotion.] My kids really enjoyed using this toothpaste! The bubblegum flavor is fun and makes brushing their teeth more enjoyable. I also love the color changes features because it make brushing feel like a little game and encourage kids to brush regularly. The texture is smooth, it rinses easily, and the packaging is cute and kid friendly.

[This review was collected as part of a promotion.] I didn’t tell my little one it changes colors so you can imagine his surprise. 😂 He said it tastes very good and he’s very picky so he will spit anything out very quickly if it’s gross. It’s easy to use, no complicated packaging. Safe to say this is kid approved in my home. Right now

[This review was collected as part of a promotion.] My daughter loves this toothpaste because it is fun for her to see the colors change. I honestly wanted her to use it because she brushes her teeth fine however she does not brush her teeth for a long enough time to get all the plaque off. so this is a great way for her to brush the appropriate amount of time and be sure her teeth are thoroughly cleaned because the toothpaste goes on blue but the more you brush the foamy bubbles turn light pink when you spit it out and that's how you know you brushed for the right amount of time for kids. I also tried it myself with her and I really like the way it foams up and cleans very well. I also like that it's not just bubble gum but it has a hint of mint as in it leaves a fresh cool minty feeling afterwards. Because unlike other kids, my daughter does not like fruity flavored toothpaste she prefers it to be minty so this was a great way to kind of accommodate a wider range of picky kids. 

[This review was collected as part of a promotion.] Finally, a toothpaste that makes my daughter excited to brush your teeth. It starts off blue and it turns pink. It is a very light pink, but when she spits it in the sink, she can see it and she knows that she did a good job. Her goal is now to only be able to spit pink and no more blue. And it really helps. Keep that two minute mark that we strive for our children.  This is a game changer to get those kids brushing regularly. 

[This review was collected as part of a promotion.] Out of my two kids who tried it… one loves it the other hated it. It does turn a light pink… not a bright pink. Taste like bubble gum. My daughter was a big fan… my son said was spicy but I think it's more because he was upset it wasn't his usual toothpaste