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Customer reviews for Crest Kid's Advanced Color Changing Toothpaste, Strawberry, 4.2 oz., 4 pk. for
Crest Kid's Advanced Color Changing Toothpaste, Strawberry, 4.2 oz., 4 pk.
4.7 out of 5 stars
stars79 ratings74 reviews
  1. 5 stars78% (62)
  2. 4 stars16% (13)
  3. 3 stars3% (2)
  4. 2 stars3% (2)
  5. 1 star0% (0)
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Showing 1-10 of 74 reviews
Feb 13, 2026
Boymom_x2
5 out of 5 stars review

Verified Purchase

Fun with toothpaste

My kids love this toothpaste and brush longer to see it change. We have always been a CREST family.

Helpful?6F99INXOLHBC15235268738
Mar 18, 2023
Lsjorlund
5 out of 5 stars review

So Fun

[This review was collected as part of a promotion.] My kids were so excited when they saw this toothpaste. They wanted to start using it right away. This is a fun concept to get kids excited to brush their teeth. The color changing in so fun and the packaging is fun as well.

Review from crest.com
Helpful?6F99INXOLHBC15235268738
Apr 19, 2023
Charlotte88
5 out of 5 stars review

Kids love it

[This review was collected as part of a promotion.] I have been struggling to get my kids to brush their teeth every night. They were very excited to try this. They love that it changes color. I love that it has everything they need to keep their teeth looking great and their gums healthy. Each night they go right to the bathroom and brush their teeth.

Review from crest.com
Helpful?6F99INXOLHBC15235268738
Apr 6, 2023
Tanya221
5 out of 5 stars review

Kids love it

[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

Review from crest.com
Helpful?6F99INXOLHBC15235268738
Apr 3, 2023
w2111
5 out of 5 stars review

Great product

[This review was collected as part of a promotion.] My kids got excited again about brushing their teeth. The color changing makes all the difference. They love to see how the color changes overall. I have always been a big fan of crest and this proves why they are the best.

Review from crest.com
Helpful?6F99INXOLHBC15235268738
Feb 27, 2026
Monica
4 out of 5 stars review

Verified Purchase

The different colors it changes

Tooth paste for grand daughter

Helpful?6F99INXOLHBC15235268738
Jun 15, 2025
Chris
4 out of 5 stars review

Verified Purchase

Encourages brushing

Makes my grandson brush his teeth

Helpful?6F99INXOLHBC15235268738
Mar 18, 2023
BriaB
4 out of 5 stars review

Great for my son!

[This review was collected as part of a promotion.] I got the Crest Toothpaste bubblegum kids color changing for my 4 year old and he likes it! I love the concept of the toothpaste changing colors showing them they have to keep brushing to get to pink. It gets him more expected to brush his teeth. The only thing that throws him off is the bubblegum flavor. I wish it came in different flavors.

Review from crest.com
Helpful?6F99INXOLHBC15235268738
Apr 4, 2023
hccollectible
3 out of 5 stars review

Love the concept but not the taste

[This review was collected as part of a promotion.] My son was super excited about the color changing toothpaste. However he did not like the flavor at all. I would totally buy more if it was in a more original toothpaste flavor. He couldn't get past the flavor to keep using it no matter how cool it was.

Review from crest.com
Helpful?6F99INXOLHBC15235268738
reply from The Crest Team

Brushing sessions should always be cool, fun, and exciting, so we're very sorry that the flavor was holding your son back from enjoying his experience. While taste is a preference, we always appreciate feedback, because then we can take it and create other products for our users to love. Your son's thoughts and feelings aren't an exception, so we'd love to hear from you about this. Please call us at (800) 492-7378.

Aug 21, 2025
Jennifer
2 out of 5 stars review

My kids were excited about this toothpaste until they tried it. They hated the flavor. I thought they were being picky and I wanted to avoid the hassle of returning so I decided I would use it instead. Unfortunately I can't stand the taste either. It reminds me of soap.

Helpful?6F99INXOLHBC15235268738
reply from Crest

Thank you for taking the time to leave your review, Jennifer. We’re sorry to hear both you and your kids were unhappy with the taste of our Crest Kid’s Advanced Color Changing Toothpaste. We understand that flavors are a personal preference, and feedback like yours is very important to us, as it helps us to innovate and create products that consumers will enjoy. We have many versions available, and we have a variety of both strawberry and bubble gum flavors. We've shared your comments with our Product Development Team, and we’d love to learn so we can assist you with this further and help you find a toothpaste that’s right for your children. Please give us a call at (800) 492-7378.