My kids love this toothpaste and brush longer to see it change. We have always been a CREST family.

[This review was collected as part of a promotion.] My kids were so excited when they saw this toothpaste. They wanted to start using it right away. This is a fun concept to get kids excited to brush their teeth. The color changing in so fun and the packaging is fun as well.

[This review was collected as part of a promotion.] I have been struggling to get my kids to brush their teeth every night. They were very excited to try this. They love that it changes color. I love that it has everything they need to keep their teeth looking great and their gums healthy. Each night they go right to the bathroom and brush their teeth.

[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

[This review was collected as part of a promotion.] My kids got excited again about brushing their teeth. The color changing makes all the difference. They love to see how the color changes overall. I have always been a big fan of crest and this proves why they are the best.

Tooth paste for grand daughter

Makes my grandson brush his teeth

[This review was collected as part of a promotion.] I got the Crest Toothpaste bubblegum kids color changing for my 4 year old and he likes it! I love the concept of the toothpaste changing colors showing them they have to keep brushing to get to pink. It gets him more expected to brush his teeth. The only thing that throws him off is the bubblegum flavor. I wish it came in different flavors.

[This review was collected as part of a promotion.] My son was super excited about the color changing toothpaste. However he did not like the flavor at all. I would totally buy more if it was in a more original toothpaste flavor. He couldn't get past the flavor to keep using it no matter how cool it was.

My kids were excited about this toothpaste until they tried it. They hated the flavor. I thought they were being picky and I wanted to avoid the hassle of returning so I decided I would use it instead. Unfortunately I can't stand the taste either. It reminds me of soap.