[This review was collected as part of a promotion.] I have been struggling to get my kids to brush their teeth every night. They were very excited to try this. They love that it changes color. I love that it has everything they need to keep their teeth looking great and their gums healthy. Each night they go right to the bathroom and brush their teeth.

[This review was collected as part of a promotion.] I don't think I have ever seen my son get so excited over brushing his teeth! Thanks to Crest Kids Bubblegum flavored Color Changing Toothpaste, he now can't wait to brush his teeth every day. I have to admit, though, that I was really skeptical about it. I have never heard of a color changing toothpaste, and while the idea is intriguing, I just didn't see any way it would actually work. Color me surprised, it totally works!! The toothpaste starts out sparkly blue, and after brushing for the correct amount of time (which I believe is around 2 minutes), it changes to pink. He thinks it's the coolest thing ever. Plus, he's crazy for the bubblegum flavor. The squeeze tube is nice because it's easy for him to open and get the toothpaste out for himself. Getting him to stop and brush his teeth was a chore, let alone trying to get him to brush for a decent amount of time. Now, I don't even have to pester him, he volunteers! Best toothpaste ever!

[This review was collected as part of a promotion.] My kids 7 and 8 are very excited to use this. The color changes after about 30 seconds of robust brushing. They liked the taste also. The top is a bit messy. But, I chalk it up to kids being rough pushing the toothpaste out. Still recommend for a fun goal to have in the morning.

[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.

[This review was collected as part of a promotion.] I thought this toothpaste is cool. It changes from blue to pink after 2 minutes to let the kids know that they are done. This is great to teach kids to keep brushing their teeth until the color changes. My 4 years old daughter is still learning to brush her teeth and when she does brush them, she never brushes for longer than 1 minute. With this toothpaste, she is learning to brush longer and hopefully, better. Overall, I love this toothpaste. The idea is great and it's still comes in their favorite bubblegum favor.

[This review was collected as part of a promotion.] My daughter is 3.5 years old and was excited to use this toothpaste. She loved the idea of the color changing since it goes from blue to pink and pink is her favorite color. She enjoyed the bubblegum flavor but each time we used it, it went on the toothbrush “blue” and then during brushing was just white. She kept saying, “where is the pink?!”. Overall it’s a good toothpaste but a little misleading on the color changing for kids.

[This review was collected as part of a promotion.] This was an amazing concept for toothpaste for my kiddo. She usually brushes her teeth as quick as possible just a few seconds and calls it done. This helped her spend a lot more time brushing her teeth as the color changing concept made her very curious. She loved the flavor of the toothpaste too and it was fun for her to use. The colors did not always change like I thought they would though and the color was not super pronounced when it turned pink.

[This review was collected as part of a promotion.] Works well. Works like toothpaste should. Kids like the taste. But I don't think that it turned pink? It was blue to start and to me just likes like it foamed up and turned white like every other toothpaste. So it's toothpaste, it works, but I don't think it changes to pink to indicate when they're done.

[This review was collected as part of a promotion.] This makes my daughter excited to brush her teeth. She loves the flavor and how it turns pink while she is brushing her teeth. The cardboard box has a very nice picture on it, just wish it was also on the tub.

[This review was collected as part of a promotion.] My daughter is head over heels in love with this toothpaste. Every time a family member comes over (she's 5) she has to run to the bathroom to show them her "magic" toothpaste. She loves the color-changing aspect of it and thinks it's the coolest thing ever. It seems to do a great job on cleaning like most Crest products would!