[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

[This review was collected as part of a promotion.] I got the 4.2oz. tube of Crest Toothpaste Bubblegum Kids Color Changing. The boys thought it was so cool that it was one color when they started then changed to another color during. I like that its made by Crest and is for kids and gives their teeth the right about of what they need to keep their teeth, gums and mouth a clean feel and smell. The size is good. For ages 3 and up. Super cool comcept to get kids interested in brushing teeth.

[This review was collected as part of a promotion.] This toothpaste makes tooth brushing a super fun activity. My children love the color changing I got toothpaste. They also like the bubblegum flavor since they call mint flavor “spicy.” It is very easy to dispense and doesn’t make a mess.

[This review was collected as part of a promotion.] So, getting this I thought I was like the mouthwash when I was a kid. It stained our teeth to show the plague and you had to brush it off. I wish they would remake that product. So, I thought it would stain my kids teeth blue and turn pink when it was clean. But, from my understanding it turns pink after them brushing it for the 2 mins. My 5 year old and 2 year old enjoy seeing it then pink. Even my 12 year old tried it and she said it made her teeth feel cleaner.

[This review was collected as part of a promotion.] My 3 year old loves this. She gets so excited to brush her teeth with her magic toothpaste. She loves the taste and mom loves that it seems to work well at cleaning her teeth and freshening her breath! A plus that there is added fun to brushing teeth!

[This review was collected as part of a promotion.] Love the tub style…it’s helps to keep the bathroom just a little cleaner. My son loves it. He likes seeing the color change and timing it. My daughter likes it as well but isn’t a fan of the flavor. No staining on clothing or the counter when “spilled”.

[This review was collected as part of a promotion.] Crest is our go to brand for toothpaste, especially for our little ones. We love the cleaning power, they love the taste. This color changing formula is so fun for my kids, it’s subtle but enough to make them excited to brush their teeth.

[This review was collected as part of a promotion.] This was an amazing concept for toothpaste for my kiddo. She usually brushes her teeth as quick as possible just a few seconds and calls it done. This helped her spend a lot more time brushing her teeth as the color changing concept made her very curious. She loved the flavor of the toothpaste too and it was fun for her to use. The colors did not always change like I thought they would though and the color was not super pronounced when it turned pink.

[This review was collected as part of a promotion.] My kids were so excited when they saw this toothpaste. They wanted to start using it right away. This is a fun concept to get kids excited to brush their teeth. The color changing in so fun and the packaging is fun as well.

[This review was collected as part of a promotion.] My daughter is 3.5 years old and was excited to use this toothpaste. She loved the idea of the color changing since it goes from blue to pink and pink is her favorite color. She enjoyed the bubblegum flavor but each time we used it, it went on the toothbrush “blue” and then during brushing was just white. She kept saying, “where is the pink?!”. Overall it’s a good toothpaste but a little misleading on the color changing for kids.