[This review was collected as part of a promotion.] I don't think I have ever seen my son get so excited over brushing his teeth! Thanks to Crest Kids Bubblegum flavored Color Changing Toothpaste, he now can't wait to brush his teeth every day. I have to admit, though, that I was really skeptical about it. I have never heard of a color changing toothpaste, and while the idea is intriguing, I just didn't see any way it would actually work. Color me surprised, it totally works!! The toothpaste starts out sparkly blue, and after brushing for the correct amount of time (which I believe is around 2 minutes), it changes to pink. He thinks it's the coolest thing ever. Plus, he's crazy for the bubblegum flavor. The squeeze tube is nice because it's easy for him to open and get the toothpaste out for himself. Getting him to stop and brush his teeth was a chore, let alone trying to get him to brush for a decent amount of time. Now, I don't even have to pester him, he volunteers! Best toothpaste ever!

[This review was collected as part of a promotion.] Kids loved brushing with this. They brushed longer to see the actual color change. I love that it is a crest product so I know that it fights cave ties and provides fluoride. If this is all it takes to actually get the kids to brush longer then you got a recurring customer.

[This review was collected as part of a promotion.] My kids received the Crest Kids Advanced Color Changing Fluoride Anticavity Toothpaste Bubblegum to try for free and I will write a review based in their reaction. They were very excited to try this toothpaste and to experience the change of color but after a week the excitement was gone because they say it taste weird. I tasted it myself and I can say it doesn't taste weird just different than the regular bubblegum toothpaste.

My kids were excited about this toothpaste until they tried it. They hated the flavor. I thought they were being picky and I wanted to avoid the hassle of returning so I decided I would use it instead. Unfortunately I can't stand the taste either. It reminds me of soap.

[This review was collected as part of a promotion.] My daughter loves this toothpaste it makes brushing your teeth fun for the kiddos. It is in the perfect size for children and it actually change colors and she loves that. And most importantly she loves the bubble gum taste

[This review was collected as part of a promotion.] I thought my daughter would really like this and was hoping the color changing aspect would encourage her to brush longer to achieve the change. The change is barely there. The froth at the end of brushing a very subtle change to light pink. I guess I was expecting it to be more dramatic and it does it fairly quickly so my daughter thinks she’s down brushing once she sees pink but it’s not enough. The flavor she seems to like. Overall it’s just a bad toothpaste just doesn’t meet the hype.

[This review was collected as part of a promotion.] My granddaughter loves this color changing toothpaste. It's so pretty and she loves the flavor. She says it makes her happy to brush her teeth. I like that it's got safe ingredient too. I recommend everyone give it a try.

[This review was collected as part of a promotion.] I got the Crest Toothpaste bubblegum kids color changing for my 4 year old and he likes it! I love the concept of the toothpaste changing colors showing them they have to keep brushing to get to pink. It gets him more expected to brush his teeth. The only thing that throws him off is the bubblegum flavor. I wish it came in different flavors.

[This review was collected as part of a promotion.] Love the tub style…it’s helps to keep the bathroom just a little cleaner. My son loves it. He likes seeing the color change and timing it. My daughter likes it as well but isn’t a fan of the flavor. No staining on clothing or the counter when “spilled”.

[This review was collected as part of a promotion.] My daughter is 3.5 years old and was excited to use this toothpaste. She loved the idea of the color changing since it goes from blue to pink and pink is her favorite color. She enjoyed the bubblegum flavor but each time we used it, it went on the toothbrush “blue” and then during brushing was just white. She kept saying, “where is the pink?!”. Overall it’s a good toothpaste but a little misleading on the color changing for kids.