[This review was collected as part of a promotion.] This is just the thing I needed to get my kids excited about brushing their teeth again. The toothpaste does change color while brushing. I have always trusted Crests tooth paste so I know my kids are getting good oral health while using this toothpaste.

[This review was collected as part of a promotion.] Crest is our go to brand for toothpaste, especially for our little ones. We love the cleaning power, they love the taste. This color changing formula is so fun for my kids, it’s subtle but enough to make them excited to brush their teeth.

[This review was collected as part of a promotion.] My kids are so picky when it comes to toothpaste! The only kind I can get them to brush their teeth with is crest. So I usually end up buying the same old same old until I saw this color change one. It makes teeth brushing so fun for them!

[This review was collected as part of a promotion.] My kids love this! They think it’s so fun to brush their teeth with this color changing toothpaste! They brush their teeth a lot longer when using this toothpaste. It helps them get their teeth cleaner and healthier!

[This review was collected as part of a promotion.] Kids will love to brush their teeth after buying this toothpaste. It changes colors when you brush and so the kids love to brush their teeth every single night to see that ever color changing toothpaste.

[This review was collected as part of a promotion.] This toothpaste makes tooth brushing a super fun activity. My children love the color changing I got toothpaste. They also like the bubblegum flavor since they call mint flavor “spicy.” It is very easy to dispense and doesn’t make a mess.

[This review was collected as part of a promotion.] My kids have been using this for a few days now and talk about it nonstop. My daughter used it and it turned from blue to pink, but her twin brother said it didn’t change for him. Her answer: “You didn’t brush your teeth long enough!” He tried it again and it worked. Without me even prompting them, this toothpaste is getting them to brush their teeth longer. Amazing!

[This review was collected as part of a promotion.] This Crest Color Changing Toothpaste is great for kids. When it arrived I told my kids it changed colors and they immediately wanted to try it. I like that this helps them want to brush their teeth. The color changing aspect is cool and the bubblegum flavor makes it taste better than regular toothpaste. They do seem to brush for longer which helps get their teeth extra clean.

[This review was collected as part of a promotion.] The kids think this is a lot of fun. Even though the pink color isn't as bright as they anticipated, it's pink enough to do the trick. My daughter even brushes twice just to see the color change magic. It tastes good, too. Another great product from a brand we trust. Thank you!

[This review was collected as part of a promotion.] My granddaughter loves this color changing toothpaste. It's so pretty and she loves the flavor. She says it makes her happy to brush her teeth. I like that it's got safe ingredient too. I recommend everyone give it a try.