[This review was collected as part of a promotion.] I have been struggling to get my kids to brush their teeth every night. They were very excited to try this. They love that it changes color. I love that it has everything they need to keep their teeth looking great and their gums healthy. Each night they go right to the bathroom and brush their teeth.

[This review was collected as part of a promotion.] We were really interested in this toothpaste because of the color changing function and how it's bubblegum flavored. My six year old son loves it! It goes on blue and comes out pink when you spit it out. The bubble gum flavor is slightly minty, so my three year old son wasn't a fan of its "spiciness". Overall, decent product, but not our favorite. Might purchase when the three year old is a little older.

[This review was collected as part of a promotion.] My son received this awesome kid’s Crest color changing toothpaste and my son loves this! He loves the flavor, the excitement of the change of color, and the easy to use tub. This has helped him want to brush to watch the color change he thinks “ he’s brushing the right way”.

[This review was collected as part of a promotion.] The twist of how the toothpaste turns from blue to pink is a very unique, but a cool concept. My kids loved getting the toothpaste and initially was more drawn to the lizard on the front. They thought it was a Disney character. The bubblegum flavor isn't too strong and was enjoyable. Thr color changing is fun, but I'm not sure I'd say it delivers as expected. I like the toothpaste overall, but in execution it's just not completely there. I do recommend the product.

[This review was collected as part of a promotion.] My son was super excited about the color changing toothpaste. However he did not like the flavor at all. I would totally buy more if it was in a more original toothpaste flavor. He couldn't get past the flavor to keep using it no matter how cool it was.

[This review was collected as part of a promotion.] I have no idea why Crest didn't think of this before. It's absolutely genius. My kids are actually brushing their teeth too much now. I gotta say it's a game changer in this house. Normally my.kids fib and tell me they brushed their teeth. Now they fight over getting to do it.

[This review was collected as part of a promotion.] My kids absolutely loved this Color Changing Crest Toothpaste, Bubblegum flavor. They loved that when it changed to pink because their teeth were so clean! It helped them with wanting to brush their teeth and they didn't mind the taste. This was a lot of fun and I will definitely get again!

[This review was collected as part of a promotion.] The toothpaste does not cause any burning or stinging in my son's mouth, and he is actually excited about brushing teeth. He loves the way it tastes, and it is very encouraging for him to brush his teeth now because of the anticipation of color change. When his teeth are clean it changes color to pink. There is a magic factor to it which kids love.

[This review was collected as part of a promotion.] Love the tub style…it’s helps to keep the bathroom just a little cleaner. My son loves it. He likes seeing the color change and timing it. My daughter likes it as well but isn’t a fan of the flavor. No staining on clothing or the counter when “spilled”.

[This review was collected as part of a promotion.] This is my daughter’s favorite toothpaste she loves that it changes colors and uses it every morning and night and it’s looks too cute even my sons loves it lol even though it changes to pink lol but they love it