[This review was collected as part of a promotion.] My daughter loves this toothpaste it makes brushing your teeth fun for the kiddos. It is in the perfect size for children and it actually change colors and she loves that. And most importantly she loves the bubble gum taste

[This review was collected as part of a promotion.] My son received this awesome kid’s Crest color changing toothpaste and my son loves this! He loves the flavor, the excitement of the change of color, and the easy to use tub. This has helped him want to brush to watch the color change he thinks “ he’s brushing the right way”.

[This review was collected as part of a promotion.] My kids absolutely love this toothpaste! They love how it changes color and this really gets them into brushing their teeth everyday. They rave about the flavor and how it tastes like real bubble gum. I don't have to fight with them to brush their teeth and they actually enjoy brushing their teeth for a full 2 minutes because this toothpaste is so fun and tasty. There is a good amount in the tube so this lasts for a long time as well. This is our new go to toothpaste!

[This review was collected as part of a promotion.] My daughter is head over heels in love with this toothpaste. Every time a family member comes over (she's 5) she has to run to the bathroom to show them her "magic" toothpaste. She loves the color-changing aspect of it and thinks it's the coolest thing ever. It seems to do a great job on cleaning like most Crest products would!

[This review was collected as part of a promotion.] We were really interested in this toothpaste because of the color changing function and how it's bubblegum flavored. My six year old son loves it! It goes on blue and comes out pink when you spit it out. The bubble gum flavor is slightly minty, so my three year old son wasn't a fan of its "spiciness". Overall, decent product, but not our favorite. Might purchase when the three year old is a little older.

[This review was collected as part of a promotion.] I thought this toothpaste is cool. It changes from blue to pink after 2 minutes to let the kids know that they are done. This is great to teach kids to keep brushing their teeth until the color changes. My 4 years old daughter is still learning to brush her teeth and when she does brush them, she never brushes for longer than 1 minute. With this toothpaste, she is learning to brush longer and hopefully, better. Overall, I love this toothpaste. The idea is great and it's still comes in their favorite bubblegum favor.

[This review was collected as part of a promotion.] If your child is like mine a lot of standard toothpaste just doesn’t work. Having a very low tolerance to anything that’s even remotely minty she frequently will tell me toothpaste is “hot” and flat out refuses to use it. She’s further put off by grape flavors, cherry, strawberry, (you get it) the first win was the mild bubblegum flavor! Not only did she like it, but she was really excited to use it with her new toothbrush. Then it changed colors….the level of excitement and wonder only grew from there! It is such a win for parents of girls that love the color pink (and there are of course quite a few!) she literally runs to the bathroom after meals to use this toothpaste! Lol she even asks for extra snacks just so she can use her “pink Lizard toothpaste”. Awesome product and definitely a win that makes it fun for kids to brush. Definitely one to grab if you want to help inspire your child to brush regularly!

[This review was collected as part of a promotion.] My kids love this color changing toothpaste it makes brushing their teeth so much more fun for them. I like it cuz it's such a cool idea and I'm not having to fight with them to get into brush your teeth I actually want to do it now

[This review was collected as part of a promotion.] My son absolutely loves brushing his teeth with this toothpaste. He thinks it’s the coolest thing that he has to wait until it changes colors before we can say we are done brushing our teeth. This has made the process so much easier, so I love it!

[This review was collected as part of a promotion.] My kids absolutely loved this Color Changing Crest Toothpaste, Bubblegum flavor. They loved that when it changed to pink because their teeth were so clean! It helped them with wanting to brush their teeth and they didn't mind the taste. This was a lot of fun and I will definitely get again!