[This review was collected as part of a promotion.] I got this Crest color changing toothpaste about a month ago and my kids love it! They are actually more excited to brush their teeth and brush longer than they were before. It definitely makes my job easier!

[This review was collected as part of a promotion.] My kids love this! They think it’s so fun to brush their teeth with this color changing toothpaste! They brush their teeth a lot longer when using this toothpaste. It helps them get their teeth cleaner and healthier!

[This review was collected as part of a promotion.] My daughter loves this toothpaste it makes brushing your teeth fun for the kiddos. It is in the perfect size for children and it actually change colors and she loves that. And most importantly she loves the bubble gum taste

[This review was collected as part of a promotion.] I thought my daughter would really like this and was hoping the color changing aspect would encourage her to brush longer to achieve the change. The change is barely there. The froth at the end of brushing a very subtle change to light pink. I guess I was expecting it to be more dramatic and it does it fairly quickly so my daughter thinks she’s down brushing once she sees pink but it’s not enough. The flavor she seems to like. Overall it’s just a bad toothpaste just doesn’t meet the hype.

[This review was collected as part of a promotion.] This toothpaste makes tooth brushing a super fun activity. My children love the color changing I got toothpaste. They also like the bubblegum flavor since they call mint flavor “spicy.” It is very easy to dispense and doesn’t make a mess.

[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.

[This review was collected as part of a promotion.] My kids have been using this for a few days now and talk about it nonstop. My daughter used it and it turned from blue to pink, but her twin brother said it didn’t change for him. Her answer: “You didn’t brush your teeth long enough!” He tried it again and it worked. Without me even prompting them, this toothpaste is getting them to brush their teeth longer. Amazing!

[This review was collected as part of a promotion.] My 4 year old looooves to use too much toothpaste and then brush for 15 seconds. This toothpaste is a great motivator for her to keep brushing. She loves to see it change colors. I will say the pink is a bit brownish but it doesn't bother her; she is excited to see the color change while she brushes and when she spits it out. I also love that the flip cap is attached so she doesn't lose it. Great idea and design--we would definitely get this again.

[This review was collected as part of a promotion.] My kids love this. It is so much fun. They love to watch the color change and as a parent it makes me happy cause I can see if they are brushing long enough. My two little ones like to see it change and take turn brushing their teeth to wach the other.

[This review was collected as part of a promotion.] I try this I can not wait until my grandkids come over it does change colors and the taste is great crest did it up this time I will use this too love the favor and the colors and it will be fun to do with the kids and they will not even no it good for u the tube is much Easter for anybody to open I wish they gave me a coupon to get more it like this