[This review was collected as part of a promotion.] My granddaughter loves this color changing toothpaste. It's so pretty and she loves the flavor. She says it makes her happy to brush her teeth. I like that it's got safe ingredient too. I recommend everyone give it a try.

[This review was collected as part of a promotion.] My daughter is 3.5 years old and was excited to use this toothpaste. She loved the idea of the color changing since it goes from blue to pink and pink is her favorite color. She enjoyed the bubblegum flavor but each time we used it, it went on the toothbrush “blue” and then during brushing was just white. She kept saying, “where is the pink?!”. Overall it’s a good toothpaste but a little misleading on the color changing for kids.

[This review was collected as part of a promotion.] My kids were so excited when they saw this toothpaste. They wanted to start using it right away. This is a fun concept to get kids excited to brush their teeth. The color changing in so fun and the packaging is fun as well.

[This review was collected as part of a promotion.] My kids 7 and 8 are very excited to use this. The color changes after about 30 seconds of robust brushing. They liked the taste also. The top is a bit messy. But, I chalk it up to kids being rough pushing the toothpaste out. Still recommend for a fun goal to have in the morning.

[This review was collected as part of a promotion.] The toothpaste does not cause any burning or stinging in my son's mouth, and he is actually excited about brushing teeth. He loves the way it tastes, and it is very encouraging for him to brush his teeth now because of the anticipation of color change. When his teeth are clean it changes color to pink. There is a magic factor to it which kids love.

[This review was collected as part of a promotion.] Im always looking for ways to make teeth brushing more fun for my kids. From fun toothbrushes to cute colorful toothpaste tubes, i try everything. This toothpaste is definitely a winner. I love the color change that takes place as they start to bush, and more importantly, my kids love it. Plus, and added bonus, my kids love the flavor. They're excited to brush their teeth, and every parent everywhere wants that. Would definitally recomend.

[This review was collected as part of a promotion.] My daughter really likes this Crest Kids Advanced Color Changing Fluoride Anticavity Toothpaste Bubblegum. She likes hiw the the toothpaste changes from blue to pink while she is brushing. I like that it get her more into brushing and it gets her teeth really clean.

[This review was collected as part of a promotion.] I have no idea why Crest didn't think of this before. It's absolutely genius. My kids are actually brushing their teeth too much now. I gotta say it's a game changer in this house. Normally my.kids fib and tell me they brushed their teeth. Now they fight over getting to do it.

[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

[This review was collected as part of a promotion.] My son absolutely loves brushing his teeth with this toothpaste. He thinks it’s the coolest thing that he has to wait until it changes colors before we can say we are done brushing our teeth. This has made the process so much easier, so I love it!