[This review was collected as part of a promotion.] My son absolutely loves brushing his teeth with this toothpaste. He thinks it’s the coolest thing that he has to wait until it changes colors before we can say we are done brushing our teeth. This has made the process so much easier, so I love it!

[This review was collected as part of a promotion.] I thought this toothpaste is cool. It changes from blue to pink after 2 minutes to let the kids know that they are done. This is great to teach kids to keep brushing their teeth until the color changes. My 4 years old daughter is still learning to brush her teeth and when she does brush them, she never brushes for longer than 1 minute. With this toothpaste, she is learning to brush longer and hopefully, better. Overall, I love this toothpaste. The idea is great and it's still comes in their favorite bubblegum favor.

[This review was collected as part of a promotion.] This makes my daughter excited to brush her teeth. She loves the flavor and how it turns pink while she is brushing her teeth. The cardboard box has a very nice picture on it, just wish it was also on the tub.

[This review was collected as part of a promotion.] I have no idea why Crest didn't think of this before. It's absolutely genius. My kids are actually brushing their teeth too much now. I gotta say it's a game changer in this house. Normally my.kids fib and tell me they brushed their teeth. Now they fight over getting to do it.

[This review was collected as part of a promotion.] My 4 year old looooves to use too much toothpaste and then brush for 15 seconds. This toothpaste is a great motivator for her to keep brushing. She loves to see it change colors. I will say the pink is a bit brownish but it doesn't bother her; she is excited to see the color change while she brushes and when she spits it out. I also love that the flip cap is attached so she doesn't lose it. Great idea and design--we would definitely get this again.

[This review was collected as part of a promotion.] I received and my kids tried the Crest - Crest Toothpaste Bubblegum Kids Color Changing. My kids were very excited to try the color changing toothpaste. It’s In bubble gum flavor.It change blue to pink when cleaning.Its fluoride anti cavity toothpaste.It whiten s teeth and refreshes breath.

[This review was collected as part of a promotion.] I got the Crest Toothpaste bubblegum kids color changing for my 4 year old and he likes it! I love the concept of the toothpaste changing colors showing them they have to keep brushing to get to pink. It gets him more expected to brush his teeth. The only thing that throws him off is the bubblegum flavor. I wish it came in different flavors.

[This review was collected as part of a promotion.] Works well. Works like toothpaste should. Kids like the taste. But I don't think that it turned pink? It was blue to start and to me just likes like it foamed up and turned white like every other toothpaste. So it's toothpaste, it works, but I don't think it changes to pink to indicate when they're done.

[This review was collected as part of a promotion.] I received this crest toothpaste bubblegum flavor, kids color changing toothpaste several weeks ago. My son uses this toothpaste everyday since we got it. He thinks that when the toothpaste changes color it's the coolest thing ever.

[This review was collected as part of a promotion.] My kids 7 and 8 are very excited to use this. The color changes after about 30 seconds of robust brushing. They liked the taste also. The top is a bit messy. But, I chalk it up to kids being rough pushing the toothpaste out. Still recommend for a fun goal to have in the morning.