[This review was collected as part of a promotion.] Mildly effective. I think maybe my lighting was poor in my comparison pics but I did notice a small difference. I would continue to buy and and use. I think it also tastes nice and didn’t affect my sensitive teeth at all.

[This review was collected as part of a promotion.] I really like the idea of this toothpaste and it definitely has the strength to whiten your teeth. I wouldn’t recommend this to someone with sensitive teeth or receding gum lines as it irritated mine. Everything else about it I love though! It has a great flavor and it’s definitely effective, just not the best if you have teeth problems!

[This review was collected as part of a promotion.] Not my fav toothpaste. To be honest I did not notice much of a difference in the color of my teeth, nor did it leave my mouth feeling clean and fresh. I would buy the product again, but it’s not my all time favorite.

[This review was collected as part of a promotion.] Omg, its so effective. Better teeth better smile! Love the color of the packaging. So wirth the money. Love the minty flavor, not too strong just perfect. The ingredients are safe and definitely help with producing right results

[This review was collected as part of a promotion.] It's very effective. I instantly noticed results the packaging is great. The product doesn't seem harsh, unlike charcoal tooth pasts the flavor is mint, which is great for a deep, fresh clean. The price is also wonderful. I will be buying more when I'm out!

[This review was collected as part of a promotion.] Noticeable results in just 1 use! My husband and I were going to buy the whitening strips, but they were just so expensive. This toothpaste is an excellent alternative plus there are not additional steps needed. Brush your teeth as you normally would!

[This review was collected as part of a promotion.] Crest deep stain whiter works well. The packaging has a pump which makes it for easy dispensing. I love the mint flavor, makes my mouth feel refreshed. It definitely made a difference in making my teeth whiter. I will definitely buy it again. Recommend

[This review was collected as part of a promotion.] Ive tried lots of whitening toothpaste in my time, but this is the first one that truly feels like it works. I'm a big time coffee drinker and this almost feels like it powerwashes my teeth clean. Its not mind blowing in one day, but it is certainly a noticeable clean by the second of third use.

[This review was collected as part of a promotion.] I was so happy to receive this whitening toothpaste because lately I haven't enjoyed using my typical whitening strips. I drink a lot of coffee and need to periodically refresh my smile. I like this toothpaste flavor and texture and it works to whitening gradually over time. My only downside is that it doesn't keep my mouth feeling clean and breath smelling fresh throughout the day until evening. How do I know? I have a 5 year old and kids sure will humble you. Anyway it is a great evening toothpaste for me. I'll probably use my 12-hour total care one in the mornings for long days.

[This review was collected as part of a promotion.] It really does whiten your teeth within a day but after a week the difference is amazing. My teeth look so much whiter. Love the pump makes it so much easier to use. Really leaves your mouth feeling clean. A must have.