John, while we're incredibly happy to hear that you love this toothpaste, we're sorry the same can't be said about the lid. Your feedback is important to us, especially since this isn't what we expect with our quality checks. We'd love to collect some product details and help you further. Please call us at (800) 492-7378.

We&#39;re so sorry you&#39;ve had this experience with our Crest 3D White Brilliance Deep Stain Remover Toothpaste tubes, Marty. Please know our containers are filled by weight to make sure you receive the full amount of product, but sometimes air pockets can make it seem as if the tube isn&#39;t full. Here&#39;s how this can happen:<br /><br /> Our tubes are filled from the bottom end and once filled they need to be sealed. Air space at the end ensures that the toothpaste is not in contact with the crimp during this sealing process. There is no air pressed into the product intentionally. When you squeeze the toothpaste out of the tube, the air is mixed into the product, forming air pockets. Sometimes the texture prevents the toothpaste from flowing back into these air pockets and the air pockets can cause a broken pattern when dispensing.<br /><br />To eliminate air pockets, try squeezing the tube a few times with the cap on to get the toothpaste up to the top of the tube. While we hope this helps, we do lots of quality testing to try to ensure your satisfaction, so we&#39;d like to learn more and help you best. Please give us a call at (800) 492-7378.

We’re sorry to hear about your disappointment with your purchase. Please be assured that our products undergo many quality checks, and we strive to ensure that each one reaches you in perfect condition. Our toothpaste may not seem full due to air pockets, but we guarantee that our containers are filled by weight to provide the full amount. The Deep Stain Remover toothpaste does not contain hydrogen peroxide; instead, it uses a dual-phase phosphate system that weakens the bonds holding stains to teeth. Most toothpaste and rinse products remove surface stains, known as extrinsic stains. However, stains can also become trapped beneath the enamel surface; these are called intrinsic stains. The peroxide in our Crest Whitestrips products travels thru enamel to bleach these stains. The result is a more dramatic color change of the tooth than you would expect from whitening toothpaste or rinse alone. Each person has their own whitening goals. We appreciate your feedback and would like to learn more about your experience. Please call us at (800) 566-7252 so we can assist you further.

We’re sorry you didn’t get the whitening results you hoped for with Crest 3D White Brilliance Deep Stain Remover Toothpaste, Mike. There are many types of whitening oral care products. Most toothpastes work to remove stains on the surface of the teeth, called extrinsic stains. However, stains can also get trapped below the enamel surface, known as intrinsic stains. We understand everyone has their own goal for the level of whitening they&#39;d like to achieve. So we can learn more about your experience and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.