My newest favorite toothpaste! This product really does reduce the amount of staining on my teeth. I'm old enough that some stains will never be gone but using the Crest 3D White has really helped with whitening them. I feel better about my smile since using this. I do not like the pump, however. As the tube gets used, it's hard and harder to pump the toothpaste out. The tube won't bend like the old-fashioned toothpaste tubes did. All in all, this is now my go-to for cleaning and whitening my teeth. It's worth the "battle" of the pump.

My teeth are definitely whiter then before I started using it. It does still leave my teeth a little sensitive in some area, but it is expected with any whitening product you use.

I've tried every whitening toothpaste out there without actually seeing improvement. For the first time I've found one that is making my teeth brighter. They won't ever be celebrity white, unless I pay for veneers, but there's finally a noticeable difference.

I bought it because, let’s be honest, if a toothpaste can really improve stains in just one day, who wouldn’t want to use it? I figured I was just buying marketing & was going to regret my purchase but to my surprise it actually worked!!! Just with one use I noticed a difference but what was really impressive was for my husband. He has stains galore being a coffee drinker & smoker. His teeth have improved greatly!

It really works immediately. I couldn't believe it, and it makes my smile appear whiter and brighter each day that I use it. I usually have sensitive teeth, but this hasn't been a problem with this toothpaste.

Honestly, I don't see the whitening, or at least not as much as I would like. I do like the taste, texture and cleaning.

Not as advertised deep stain remover. Not different like the others. Don't expect something change like teeth brighter or cleaner after weeks or a month.

This toothpaste is great at cleaning my teeth. It’s the dispensing of the product I very much dislike. First time I purchased there was a spring inside the press down pump, but it eventually gave trouble and was messy and wasteful. The next time I purchased, the spring was removed and you just squeeze the product out. Well, the opening is too large and its almost impossible to get the pea sized drop needed. The product comes out in a glob not a drop and gets all over the top of the tube and the cap. Poor design. I will not purchase again.

What a HUGE waste of money! These are so overpriced because the tubes aren't even half full! $17 is already ridiculous, but when the contents of all these tubes combined probably would fill one regular sized tube, that's crazy. And the claim of removing stains in one day is a farce. DON'T waste good money in this rip-off.

Disappointed that this whiting toothpaste is no different than all the others on the market. One tube at Walmart was over $11 so I thought 4 tubes for $17 was a deal. It’s only a toothpaste it’s not a month, week or one day difference in whitening your teeth!