New tv: Thank you for purchasing the Samsung TU7000 TV and for your review. Your thoughts regarding the interface is important to us and will be shared with our internal teams. You can try Dynamic Picture Mode, or manually adjust the Brightness settings to your liking. Go to Home> Settings> Picture> Expert Settings> Brightness You can try the following steps to eliminate the soap opera effect. Navigate to Settings > Picture > Expert Settings > Picture Clarity Settings The default setting is Auto. This means the feature automatically turns on and off based on the type of program being watched. Change the setting to either Off or Custom. If you select Custom, three additional options are available for further customization to your viewing preference. - Blur Reduction: Use the directional keys on the remote to adjust the Blur setting. - Judder Reduction: Use the directional keys on the remote to adjust the Judder setting. - LED Clear Motion: This option allows you to configure the LED backlight to sharpen fast-moving images. Select to turn On or Off. For further assistance or service, please contact Samsung TV Support at: 1-800-SAMSUNG (available 8AM -12AM EST, 7 days a week) Or visit us on the Samsung website and click on the ‘Support’ link in the upper right corner of the homepage for: 1) Contact Us Options (LiveChat, Remote Support, Facebook, Twitter) 2) Product Support 3) Manuals and Downloads 4) Warranty Info 5) Product Registration: Registering your product gives you access to easy warranty support, convenient opt-in to special promos and offers, faster troubleshooting and service, and quick notification of system updates 6) Samsung Community: A great resource for getting help from Samsung moderators and customers and more 7) …and more product, repair, order, and care options ~ Samsung Solutions

CDavinci: Thank you for choosing this Samsung TU7000 4K Smart TV. I apologize for the issues you are experiencing with your apps. The issue with the Apps may be related to your network connection and quality. We suggest you try the following: 1. Use 5G WiFi if possible 2. Try wired LAN if available 3. Try repositioning the router so there are no obstacles between your TV and the router Please also be sure you are running the latest firmware. You can check to see what software version your TV is using and if there is an available update through the settings on your TV. Go to: Settings > Support > Software Update. You may want to enable automatic updates for conveniences. Select Settings- Support- Software Update, then select Auto Update. Additionally, to optimize the smart TV performance, please try Device Care option under the Support Menu. Go to Settings > Support> Device Care > Start Device Care. This improves your apps performance as it frees up unused cached memory and closes background apps. I hope these tips help resolve your concerns. Should you need further assistance, please contact our Customer Support. 1-800-SAMSUNG (ask for TVs), available 8AM -12AM EST, 7 days a week Or visit us on the Samsung website and click on the ‘Support’ link in the upper right corner of the homepage for: 1) Contact Us Options (LiveChat, Remote Support, Facebook, Twitter) 2) Product Support 3) Manuals and Downloads 4) Warranty Info 5) Product Registration: Registering your product gives you access to easy warranty support, convenient opt-in to special promos and offers, faster troubleshooting and service, and quick notification of system updates 6) Samsung Community: A great resource for getting help from Samsung moderators and customers and more 7) …and more product, repair, order, and care options ~ Samsung Solutions