I was pleased. I think it does a pretty good job of whitening teeth with continual use. I definitely notice a difference when I don't use it.

My fave toothpaste. Does the job and doesn't seem to weaken my enamel. Really does help with keeping my teeth whiter.

It has a clean and fresh taste, the texture is good (it's not chalky), and it doesn't leave a weird aftertaste like some do

my favorite toothpaste! it's affordable and leave my teeth minty fresh. i have noticed it whitening my teeth. i will always repurchase this product.

This toothpaste not only tastes great but cleans and whitens my teeth so well. I really like this toothpaste and I definitely recommend it

this toothpaste leave my breath tasting great!! also keeps my teeth very white. I would recommend this 100%!!

doesn't work as well as the ads show. i found better toothpaste that fit my needs and kept my mouth smelling fresh.

This product is good does it's job. Doesn't whitening your teeth dramatically. You should maybe check out a dentist for that.

I like the way that this toothpaste suds up and makes it feel like you have really cleaned all the teeth

My@husband won't use anything else! He stocks up on the travel sizes for when he is on the road because he loves it so much.