I always enjoy Crest toothpaste but I really didn't see anything different with this one compared to one that isn't “whitening” endorsed

Great Toothpaste. It always leaves my teeth/ mouth feeling fresh and clean! It's also not very expensive!

I have tried many toothpastes in my life and this is the only one I will buy. It leaves my mouth refreshed and feeling great!

I Didn't like it very much! It didn't help at all with my sensitive teeth. The flavoring wasn't very pleasant!

Use this twice a day - works well! Makes my teeth feel clean - not all toothpastes do in my opinion, but really love this stuff!

This is the o my toothpaste we use in my house. Cleans and whitens. Leaves your mouth refreshed and helps remove those coffee stains.

I have used this toothpaste for years. People still compliment my gleaming white teeth and I swear by this product.

It's a great tooth paste. Makes my teeth feel clean and look great. I don't see much of the whitening affect but I like the way it feels.

The only toothpaste we will buy. It has a fresh taste and keeps our teeth looking white. My husband gets upset if I come home with anything else.

Love it. I use it every other day. I like to mix with the charcoal toothpaste. But I always feel it somewhat whitens me teeth.