Toothpaste is toothpaste. Its flavored soap and it almost all works the same. I like this brand because it does help a little with stains and comes in a three pack. Also the taste is not as overwhelming as many others. But yes its just soap with flavoring.

By far my favorite toothpaste ever. Not harsh on my tastebuds, and doesn't leave a burning sensation in my mouth during use. I was highly surprised by how well it cleans and whitens my teeth after just a few uses. I continue to buy this toothpaste because I am still amazed by it!

I can honestly say there's a big difference when you're using this toothpaste. Especially twice a day. It really makes your teeth brighter. My family even saw a difference when I started using this. My mom started as well and saw a difference. I'm going to keep using to see if they become whiter. The taste is really refreshing. And leaves your mouth feeling clean.

Unlike many other brands of whitening toothpaste, this one actually works! I used it every day for a week and noticed the improvement. As I continued to use it, my teeth got whiter and the spots disappeared. My dentist was so impressed. Overall, I was satisfied with this product and felt like it was worth the money.  

I have been using Crest 3D whitening toothpaste for about a year and a half now and i would highly recommend! I have sensitive gums and this isn't too harsh! It also keeps your teeth feeling super clean and keeps them white! I also love the flavor, it's not too strong of mint!

It's okay as far as toothpaste goes but I myself didn't see any extra whitening effect from using it at all. I drink coffee daily and also tea at night so perhaps that is why but can't give up my coffee. This may work well for someone who isn't a coffee or tea drinker. 

I don't know how good this product is to be using for daily use for as long as my husband and I have been using it, but this is the only toothpaste that we use. We find that it makes us feel very clean and refreshed in our mouth, it's suds up, bubbles and fizzes so we feel like it's really working in the nooks and crannies of our teeth. It has a very strong yet effective mint taste that promotes fresh breath. This is definitely a staple in our oral care. Whenever we try to use other toothpastes for whatever reason, we always come back to this. We have solidly been using this to pace now for nine years. I don't notice any dramatic whitening but I do have relatively white teeth. I also see the dentist regularly and he has said nothing about my teeth regarding the enamel and their strength. Aside from minor dental recession of my gums on certain canines, I don't have any added sensitivity from using this product. If you are an avid teeth whitener, this is a great product to use between whitening sessions to keep your smile looking brilliant. 

The Crest 3D White Whitening Toothpaste is my favorite toothpaste. I can actually tell the difference as it makes my teeth nice and white. I used to have some staining from coffee and after I started using this toothpaste the staining went away. It keeps my teeth white and fresh! The cost is average and I will continue to use.

I've never had any issues with the whitening aspect of this toothpaste causing sensitivity, and I have experienced sensitivity with other products (namely white strips). It's a very decent toothpaste. I wouldn't say my teeth are blinding white, but this toothpaste has given me teeth that are more white than my peers, without having to put in any additional effort.

This product really whitens teeth! I use this on conjunction with the mouthwash and it does wonders. And no sensitivity! I have been faithfully using this product for 3 years! If you really wanted the best results quicker use in the white strips with it.