The flavor of this toothpaste isn't too bad, but I hate using it at night as it does leave a weird taste overnight.  While it is easy to use I've not noticed any difference in whiteness with my teeth as opposed to using any other "whitening" toothpastes.  I wouldn't waste your money getting this product over others if you are seeking whiter teeth.

This toothpaste leaves my mouth feeling fresh and clean. The taste is minty but not too overpowering. I noticed my teeth looking whiter after a week or two of using it. I've tried so many whitening toothpastes and this is one of the only toothpastes I've actually seen results with.

not super great with sensitive teeth or someone with gum disease but otherwise an amazing product and works great. Definitely reccomend, just wish it didnt burn my gums, should probably make a version for sensitive teeth and gums. whitens great though

This is one of my always go to toothpastes. It works good and I feel like it does keep my teeth white and leaves my mouth feeling very clean. I like the taste of this toothpaste as well. It's not too strong and over powering but leaves you with fresh breath.

Been my go to toothpaste since college. As a regular coffee drinker, my teeth can't always be as white as possible but this toothpaste helps me combat it. Also doesn't leave a super chemical-y taste in my mouth which I appreciate. Easy to squeeze tube too and the cap design means it doesn't get really gross towards the end of tube use.

I like this a lot I think that it works. I've used a lot of different whitening toothpaste and this is one that I consider to be effective. I like the consistency and texture of it. I even use it with a manual and electric toothbrush. Very satisfied with this item.

This toothpaste always leaves me feeling fresh and clean. After using overtime i do see a slight brightness in my teeth but nothing super drastic. I just feel like this is one of the few “whitening” toothpastes that actually leaves my mouth feeling fresh for a long period of time.

Great flavor and doesn't irritate my teeth or gums! I don't think it has made much of a difference in the whiteness of my teeth but for the price, I wouldn't expect a drastic change. Almost finished with this container and will get another next time I'm at the store!

This is the only kind of toothpaste that I would purchase and use for a very long time once it came out. But I did find other products to work alot better and one in particular cheaper than this one and worked way better. I am a smoker and coffee drinker so when I hear radiant whitening that to me means actually radiant whitening and do not want to be disappointed. Lol I do recommend because it did show alot of improvement when I used in the color of my teeth but I do also recommend charcoal products as well.

I like this toothpaste much better than the original one simply because it tastes a little better. The after taste of toothpaste and mouthwash is something that's very important to me especially if it is very pricey. Crest is the best brand for me because I see results instantly