Great toothpaste, a favorite in my house! Perfect minty flavor, exactly what I want for my toothpaste. I am a repeat user, always what I purchase when I'm the one picking up for the house. I do feel like the whitening works however it is mild so I don't see a huge difference.

i really like this stuff. i recently switched because the store was out of my regular brand, and i wasn't sure id like it that much. however, i was pleasantly surprised!! my teeth are whiter after about a month of use and i haven't noticed any increased sensitivity

Subtle minty flavor. I used this toothpaste for around a month and I could see a slight difference in the brightness of my teeth. I was born with pretty white teeth as is, so I couldn't really tell much of a difference. In my opinion, I think the toothpaste helped maintain the whiteness of my teeth.

I absolutely love this toothpaste and what it does to my teeth. If I had to compare it with other toothpastes it will definitely take the highest place. I'm definitely a repeat user when it comes to this product. I will buy the product over and over again

This is always my go-to toothpaste. It always makes my breath smell fresh and keeps the stains off my teeth with all the black tea and coffee I drink. While it did meet my expectations I give this toothpaste 4 stars because of all the chemicals in it. I wish it was more natural but I would recommend this product to those wanting a great clean and whiter teeth.

Long-time user. Hands-down my favorite toothpaste noticeable difference within the first week of using. Leaves teeth feeling clean & breath fresh. Love that I'm able to use it in conjunction with whitening strips to keep my teeth whiter in between treatments and know that I am also being protected from cavities.

This is my favorite toothpaste and everytime I run out I don't switch it up I buy the same every single time. This toothepaste is so minty, and it helps my teeth get even whiter! I LOVE this toothepaste and if you're teeth are looking a little dull this is perfect.

imlove the fact that the cap is attached to the rube. that wayyour kids dont loose it. every onein the family said rhat they liked the taste too..... its gonna be a keeper for my family. dont have enought time using it yet to repoft onthe whitening affects just yet.

My favorite tooth paste for as long as I can remember. I believe i've been using this close to ten years and it always keeps my teeth whiter than any other toothpaste without the sensitivity! I've tried other toothpastes but i always come back to this one

Love the flavor and amount of minty-ness in this toothpaste! I've used it for years and my teeth always feel clean. Not sure if i've noticed a huge dramatic change in amount of whiteness but I love it for how clean it makes my mouth feel and the flavor.