My favorite toothpaste I have noticed a big difference in the color of my teeth by using this at least twice a day. There isn't much I would do to improve this product. The cons is that it is a little pricey but not to expensive. I would this product again

This is my favorite toothpaste. I really like the taste as opposed to other types of toothpaste. I have slightly sensitive teeth and tongue and it does not have that harsh tasting feeling that I experience sometimes. My only criticism is I wish it was a little cheaper.

I have always been very picky about toothpaste because I’ve used so many that leave a residue on your teeth after you brush them, but I have been using this toothpaste for years! I love that it doesn’t leave that residue and it leaves your teeth feeling so clean!

This toothpaste is the bomb for getting whiter teeth and fresh breath! I brush my teeth with this twice a day and I have definitely noticed that my teeth have gotten whiter. This toothpaste doesn’t dry your mouth out like lots of other toothpastes do

A great product for bargain seekers who value a strong whitening toothpaste. Works beautifully and keeps mouth feeling clean throughout the day, doesn't have that horribly powerful taste either. The whitening factor is a little tough on the enamel, so I'd suggest maybe alternating used with a non-whitening paste.

My family have used Crest for the last few years. As the toothpaste product evoles such as whitening, repair enamel, or help with gum recession we have updated what we use for the issue we have. Absolutely love Crest I would not choose any other for the care of my family.

I use this toothpaste if I know I’m going to be wanting my teeth whiter and brighter for an upcoming event or something like that. Used with the whitening strips, I definitely think there’s a noticeable difference — but I don’t like to use it continually to keep my teeth from getting too sensitive.

Im very into whiting products for my teeth. I’ve been using this tooth paste for the last month in hopes of making my teeth whiter. With this being said i haven’t noticed a difference in the color of my teeth. I’m giving it 3 stars because I do like the mint flavor.

I like the very mild grittiness of this toothpaste at first and it seems to really clean. I often only brush once a day so I can’t speak to it’s effectiveness entirely as their recommendation is a minimum of twice daily however I do prefer it to many as the mint flavoring isn’t super overwhelming. I have a sensitivity to a lot of mint flavorings and brushing my teeth with many toothpastes can be nauseating.

My teeth aren’t super white, not even close to white, so i was super excited to try this out because most of the teeth whitening kit or treatments are expensive. I’ve been trying out this for a few weeks now. I really like this toothpaste. I use this every day and have really seen a good improvement in the colour of my teeth. My color of my teeth has lightened considerably. I’m very happy with it. I use this at night before bed. I don’t like to use this as a replacement for my regular toothpaste but use it after I have brushed my teeth with my regular toothpaste.